Best boutique and luxury hotels in London

Art deco mansions in Mayfair, sought-after crashpads in Soho, Covent Garden’s colourful cribs and antique-laden boltholes in Notting Hill are just a few that make up our curated collection of boutique and luxury hotels in London.

West London Central London East London West End

London, United Kingdom

The Rookery

Style

Period drama

Setting

Clerkenwell’s gastronomic heart

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
For Club and Superior Double room bookings: a bottle of house wine; for Junior Suites and Suite reservations, a bottle of prosecco

Price per night from (ex tax)$256.66
View hotel
London, United Kingdom

Chateau Denmark

Style

Baroque punk-rock disco hedonist

Setting

On, under and around Denmark Street

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A bespoke Chateau Denmark cocktail on arrival

Price per night from (ex tax)$270.57

Offers available
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London, United Kingdom

Vintry & Mercer

Style

Finely guilded

Setting

Commercial crossroads

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A glass of champagne each and a welcome gift

Price per night from (ex tax)$276.01

Offers available
View hotel
London, United Kingdom

The Ampersand Hotel

Style

Musing on museums

Setting

Cultured Kensington

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A glass of champagne each and a box of petits fours in your room

Price per night from (ex tax)$277.07

Offers available
View hotel
London, United Kingdom

Batty Langley's

Style

Unabashedly batty

Setting

Historic Spitalfields

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A bottle wine for stays in Club, Luxury or Superior Double rooms; prosecco for Deluxe Terrace rooms and up; champagne for GoldSmiths

Price per night from (ex tax)$277.28
View hotel
London, United Kingdom

The Standard, London

Style

Brute-y sleep

Setting

Swinging King's Cross

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A Sweet & Savoury welcome amenity, two bottles of water and late check-out till 2pm

Price per night from (ex tax)$277.28

Offers available
View hotel
London, United Kingdom

The Zetter Marylebone

Style

Grand tour throwback

Setting

Steps from Selfridges

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A cocktail each in the lounge

Price per night from (ex tax)$278.30
View hotel
Notting Hill, United Kingdom

The Princess Royal, Notting Hill

Style

Lady sovereign

Setting

Quaint neck of Notting Hill

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A gift of a 100 Acres bath product

Price per night from (ex tax)$283.46
View hotel
London, United Kingdom

Dorset Square Hotel

Style

Good Lord’s

Setting

Marvellous Marylebone

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
Cocktails for two in the hotel bar

Price per night from (ex tax)$284.49

Offers available
View hotel
London, United Kingdom

The Kensington Hotel London

Style

Regal and ravishing

Setting

Sumptuous South Ken

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A room upgrade to the next category (subject to availability), early check-in and late check-out, and a drink each in the K Bar; GoldSmiths will also get two free tickets to a current Victoria & … more

Price per night from (ex tax)$285.01

Offers available
View hotel