Best boutique and luxury hotels in London

Art deco mansions in Mayfair, sought-after crashpads in Soho, Covent Garden’s colourful cribs and antique-laden boltholes in Notting Hill are just a few that make up our curated collection of boutique and luxury hotels in London.

West London Central London East London West End

London, United Kingdom

The Laslett

Style

Love thy neighbourhood

Setting

A promenade from Portobello

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A drinks voucher each; GoldSmiths will also get a fruit platter and late check-out (1pm)

Price per night from (ex tax)$321.47

Offers available
View hotel
London, United Kingdom

Artist Residence London

Style

Home is where the art is

Setting

Refined Regency street

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A bottle of Bramley hand wash

Price per night from (ex tax)$378.02
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London, United Kingdom

The Zetter Marylebone

Style

Grand tour throwback

Setting

Steps from Selfridges

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A cocktail each in the lounge

Price per night from (ex tax)$276.52
View hotel
London, United Kingdom

Como Metropolitan London

Style

Zen in the city

Setting

Park-side

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
Full-English breakfast, £20 spa voucher and a gift box; if you’re booking a Junior Park Suite or higher, you’ll also get a bottle of champagne

Price per night from (ex tax)$355.44

Offers available
View hotel
London, United Kingdom

The Franklin

Style

Venice via Kensington

Setting

Swellegant SW3

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A £50 hotel credit, to spend onsite

Price per night from (ex tax)$336.34

Offers available
View hotel
London, United Kingdom

Batty Langley's

Style

Unabashedly batty

Setting

Historic Spitalfields

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A bottle wine for stays in Club, Luxury or Superior Double rooms; prosecco for Deluxe Terrace rooms and up; champagne for GoldSmiths

Price per night from (ex tax)$278.60
View hotel
London, United Kingdom

Henrietta Hotel

Style

Literary heir

Setting

Cornering the London market

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
Two free cocktails from the bar a stay and VIP access to the Experimental Cocktail Club's bars

Price per night from (ex tax)$316.91

Offers available
View hotel
London, United Kingdom

The Bloomsbury

Style

Literary decadence

Setting

Leafy, lively, luxe

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A room upgrade (subject to availability) and either a cocktail or glass of champagne each in the Coral Room

Price per night from (ex tax)$332.76

Offers available
View hotel
London, United Kingdom

L'oscar

Style

Wilde at heart

Setting

Old church, new devotions

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
A L'oscar scented candle

Price per night from (ex tax)$461.39

Offers available
View hotel
London, United Kingdom

11 Cadogan Gardens & the Chelsea Townhouse

Style

Sloane Ranger

Setting

The village borough

Why book with us?

Best-price guarantee

Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

Free Smith Extras on arrival

From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

Here for you 24/7

Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

Anonymously reviewed

Every hotel is reviewed by undercover tastemakers (and their partners)

Smith Extra
Full English breakfast for two; Smiths staying in suites also get a half bottle of Laurent Perrier and a free extra bed; those staying in an apartment will get one breakfast hamper and the half b… more

Price per night from (ex tax)$348.60

Offers available
View hotel