Best boutique and luxury hotels in Central London

Sift through our hand-picked selection of boutique and luxury hotels in Central London, where you’ll find hidden haven’s in Covent Garden, ornate mansions in Mayfair and the best of Soho’s stylish stays.


West End   Marylebone   Bloomsbury   Piccadilly

  1. London, United Kingdom

    The Standard, London

    Style

    Brute-y sleep

    Setting

    Swinging King's Cross

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A Sweet & Savoury welcome amenity, two bottles of water and late check-out till 2pm

    Price per night from (ex tax)$240.92

  2. London, United Kingdom

    NoMad London

    Style

    Court of appeal

    Setting

    A pirouette from the Royal Opera House

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    Two signature NoMad cocktails in your room on arrival

    Price per night from (ex tax)$359.03

  3. London, United Kingdom

    The Mayfair Townhouse

    Style

    Fine and dandy

    Setting

    Louche-to-luxe Half Moon Street

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    One cocktail for each guest in the Dandy Bar

    Price per night from (ex tax)$302.44

  4. London, United Kingdom

    Lime Tree Hotel

    Style

    Allotment-garden glam

    Setting

    Belgravia’s prettiest street

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A bottle of Bramley body wash

    Price per night from (ex tax)$184.11

  5. London, United Kingdom

    Nobu Hotel London Portman Square

    Style

    Omakase for the eyes

    Setting

    East meets West End

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A welcome cocktail each in the lounge

    Price per night from (ex tax)$372.44

  6. London, United Kingdom

    One Aldwych

    Style

    Elegant Edwardian cornerhouse

    Setting

    Escape the cityscape

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A bottle of wine and nibbles in Superior rooms; a bottle of Henners Sparkling wine and nibbles in Deluxe rooms and suites. GoldSmiths will also receive a British charcuterie plate for two in the … more

    Price per night from (ex tax)$609.55

  7. London, United Kingdom

    Broadwick Soho

    Style

    Fabulously flamboyant townhouse

    Setting

    The vibrant heart of Soho

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A welcome drink

    Price per night from (ex tax)$497.64

  8. London, United Kingdom

    The Londoner

    Style

    Well-mixed metropolitan

    Setting

    Cutting edge of Leicester Square

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A cocktail each on arrival

    Price per night from (ex tax)$437.29

  9. London, United Kingdom

    Rosewood London

    Style

    English Rose

    Setting

    High Holborn’s pearly gates

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    A bottle of Holborn Dining Room gin

    Price per night from (ex tax)$627.70

  10. London, United Kingdom

    Henry's Townhouse

    Style

    A man(or) of distinction

    Setting

    Most agreeable Marylebone

    Why book with us?

    Best-price guarantee

    Found your stay for less elsewhere? We'll match the price and give you a £50 voucher.

    Free Smith Extras on arrival

    From a bottle of champagne, to a spa treatment or a cookery class, you’ll get a little extra thank you with every booking

    Here for you 24/7

    Personal service from Smith24, our in-house travel specialists, 1 800 464 2040

    Anonymously reviewed

    Every hotel is reviewed by undercover tastemakers (and their partners)

    Smith Extra

    One of the hotel’s handmade candles (each with a cameo of Jane Austen’s relatives and a signature scent)

    Price per night from (ex tax)$520.78

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