Luxury holidays in Alicante

The coastal province of Alicante might have been left to laze under the Mediterranean sun if it weren’t for a 1957 campaign by a now-defunct airline, which coined the name ‘Costa Blanca’ and kickstarted one of the most dramatic tourism booms in European history. But wait – there’s more to this sun-soaked region than high-rise hotels and lurid cocktails. Look beyond the tourist hubs and you’ll find tree-swathed hills, secluded golden beaches (try the the rocky coves, blissful bays and turquoise waters near Dénia) and pretty little towns that bask in the near-constant sunshine.

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When to go

Alicante’s semi-arid climate means it’s warm year-round, but hottest and busiest between June and August, when temperatures often exceed 30ºC. Late spring and autumn bring better rates and fewer crowds.

Getting there

  • Planes

    The best place to touch down is Alicante Airport, which is served by daily flights from most larger UK airports. The frequency of services goes up during the summer (as do prices, so book early if possible).
  • Trains

    Renfe Operadora’s high-speed trains run from Valencia, Madrid and Barcelona – taking two, four and five hours respectively – to Alicante’s city-centre station.
  • Automobiles

    You won’t need a car if you’re staying in the city, but having your own set of wheels will come in handy if you’re travelling inland or up the coast. Most of the big-name rental firms have a stall at the airport.