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Hotel Highlights

  • Super-stylish Italian boutique hotel
  • Overlooking Kensington Gardens
  • Fabulous spa; acclaimed bar and restaurant


Housed in a meticulously kept Georgian building right on Hyde Park in upscale Kensington the Baglioni hotel doesn’t need an over-the-top façade or multiple doormen in order to impress. Discerning and stylish visitors know that an exquisitely beautiful and luxurious hotel lies within. Gigantic vases stuffed with flowers, dark stone floors, beautiful oil paintings and a tasteful and elegant water feature introduces guests to a world of relaxing indulgence.

Smith Extra

Here's what you get for booking Baglioni Hotel with us:

A bottle of prosecco

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Exclusive rates, packages and special offers at Baglioni Hotel

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Baglioni Hotel – London – United Kingdom

Need To Know


67, with 49 suites, including three executive suites and two presidential suites.


Midday; earliest check-in, 2pm.


Double rooms from $368.56 (£237), excluding tax at 20 per cent. Please note the hotel charges an additional service charge of 5% per room per night on check-out.

More details

Rates exclude breakfast.


A personal shopper can be at your disposal if your money's burning a hole in your pocket.

At the hotel

Spa and fitness centre, WiFi in the lobby, valet parking, butlers, concierge, beauty salon, hairdresser. In rooms: plasma TV, minibar, Illy coffee machine, broadband connection.

Our favourite rooms

For grandeur, nothing beats the Royal Suite, coming in at a whopping 240sq m with three bedrooms and as many bathrooms. For something slightly more modest, pick a Kensington Gardens Suite which only has two bedrooms and two bathrooms, as well as a spacious living area with a fireplace and views out to Kensington Palace and Hyde Park.

Packing tips

Your jogging kit, rollerblades or Frisbee, since the park is on your doorstep. Bread to feed the ducks in the Serpentine.


Butler service is included. Private dining possible for up to 60.


Special beds, cribs, and babysitting service all available.

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Food & Drink

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Baglioni Hotel – London – United Kingdom

Hotel Restaurant

Dishes on the Brunello Lounge and Restaurant’s menu are superb in their simplicity; influenced by north and south Italian cuisine, they're composed of only three or four seasonal ingredients (some flown in from Italy). Highbrow home cooking such as linguine with crab, chilli and Amalfi lemon are served in an Italian-baroque style dining room with grey and gold velvet armchairs, Murano glass chandeliers and views of Kensington gardens; overseen by chef Claudio Milani (protégé of famed L’Anima chef Francesco Mazzei).

Hotel Bar

Superb martinis are to be had in the restaurant or on the terrace. There's a club area for private hire, too.

Last orders

Food, 11pm; drinks, 2am.

Room service

24 hours. When the dining room is open, the restaurant menu is available.

Smith Insider

Dress code

Dripping in designer: Italian labels, preferably.

Top table

To the side of a window overlooking Kensington Gardens, or next to the fireplace.

Local Guide

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Baglioni Hotel – London – United Kingdom
Eat, drink, see, do: local favourites and more…

Local restaurants

Refuel after a hard day’s shopping, on well-presented Modern British and European dishes at the Fifth Floor in destination department store Harvey Nichols on Knightsbridge (020 7235 5250). Gourmets will love the daily-changing set menu in the pretty white interior of Clarke’s on Kensington Church Street (020 7221 9225). Long-time favourite with ladies who lunch, San Lorenzo on Beauchamp Place (020 7584 1074) is Italian, cosy and surprisingly low-key. Lovers of Japanese cuisine should put Zuma on Raphael Street (020 7584 1010) top of their list; book ahead. Lonsdale House on Lonsdale Road (020 7727 4080) is a stylish backdrop for elegant tapas-sized dishes and incredible cocktails. Pétrus at the Berkeley on Wilton Place (020 7235 1200), for Marcus Wareing’s exceptional French cuisine. 

Local bars

Boujis on Thurloe Street (020 7584 6678) is a bijou bar where the fashionable flock. Book a private party at Apartment 195 on King’s Road (020 7351 5195), a sexy nocturnal lounge bar in a listed building. Kensington Roof Gardens on Kensington High Street (020 7937 7994) boasts a restaurant, a club and an acre and a half of tropical greenery.

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Parkside Kensington

Baglioni Hotel

60 Hyde Park Gate, London, SW7 5BB, United Kingdom


Get to London Heathrow, Gatwick or Stansted and you’ll be a train ride or drive away.


From Heathrow, use the Heathrow Express to reach Paddington, and then hop on the Circle or District line (the yellow and green ones) to High Street Kensington. It’s similar from Gatwick and Stansted – the express service will get you to Victoria or Liverpool Street then you’ll be able to continue forth by Tube.


From Heathrow, you’ll need the M4 towards central London. From Gatwick, use the M23 north until you can join the M25 and eventually the M4.


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Baglioni Hotel – London – United Kingdom

Anonymous review

by Ellie O'Mahoney , High-tailing hack

Just east of Kensington High Street, opposite Hyde Park, the Baglioni offers a location as desirable as London has to offer. The room we stay in gives us the best view imaginable: not over the park, which some enjoy, but across to the Thistle Hotel – the sort of establishment I usually stay in. I imagine its residents dreaming of one day making it across the road. My knowledge of London …
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Baglioni Hotel

Anonymous review by Ellie O'Mahoney, High-tailing hack

Just east of Kensington High Street, opposite Hyde Park, the Baglioni offers a location as desirable as London has to offer. The room we stay in gives us the best view imaginable: not over the park, which some enjoy, but across to the Thistle Hotel – the sort of establishment I usually stay in. I imagine its residents dreaming of one day making it across the road.

My knowledge of London boutique hotels doesn’t extend much beyond the Park Lane strip where I perform as a comedian – a corporate sphere apart from the intimacy of the Baglioni. Speaking as someone whose only Italian trips have been for skiing, this temple to restrained extravagance offers the kind of luxury preferred by Rome’s beautiful people, or perhaps the image-obsessed Milanese. And now us.

The hotel doesn’t have the glitzy façade that some insecure five-star hotels cling to. There are none of the flags or huge signs sported by the neighbouring hotels. Clearly, Baglioni’s clientele is sufficiently in the know to be aware of its presence, because the Georgian building, although respectable and impeccable, doesn’t allude to the over-the-top grandeur that awaits inside. A cascading water feature, stone floors and oversized gold vases spilling enormous white roses create a suitably classy entrée to our new world of care-free indulgence. I feel myself happily slotting into this new lifestyle (at least until the morning, when we’ll be asked to leave, albeit politely). Back to a life of using towels for weeks, and trying not to cry as the kids continue on their mission to devalue our home.

It seems fitting in such opulent surroundings, that the staff are also beautiful. My wife and I are accompanied to our bedroom by one of the polished receptionists, via a lift with its own plasma TV. Did this imply that the elevator is going to take an especially long time? Fortunately not, and within seconds we’re outside room 307. (Maybe they just ordered too many plasmas.) By now fully acclimatised to the luxury that characterises the Baglioni hotel, we expect our room to be exquisite.

It doesn’t come as a surprise, then, when it is exactly that. Purple and gold is the daring colour scheme for the fabrics and carpet, which doesn’t stop at the floor – nothing as humdrum as wallpaper at the Baglioni. (Outside very secure prisons and police stations, I imagine, this quality of hotel is the only place where padded rooms and bulletproof glass – a feature of the VIP suites – are appropriate.) In the plasma-screen department, my over-ordering theory is borne out; we get two.

I race to check out the ensuite. It’s stunning: marbles, slates and chromes, and a pair of beautiful his ’n’ hers copper bowls, with an array of luxurious hair and body products on offer. I react badly. ‘Bloody hell! Mrs Smith, check this out! This is much too beautiful a place to have people doing what people do in bathrooms,’ I shriek. Our managerial escort excuses herself (perhaps twigging we’re not the most sophisticated guests to cross the hotel’s threshold) and informs us that our butler will be up shortly to demonstrate the espresso machine. I think better of mentioning the fact I’m more of a Rosie Lee man; it would seem sacrilegious in this temple to Italian elegance.

An hour or so into our stay, and all the facilities that the room has to offer have been well and truly tested. Shortly after, another member of staff calls round to see if she can turn my bed down. But it’s a special night for this couple; I explain that I’m hoping there won’t be anything turned down in my bed tonight, thank you. (The kind housekeeping lady returns later to make our room immaculate again, and light candles throughout.)

Even though the Natural History Museum and the V&A are a stroll away, we’ve opted for pure R&R during our South Ken one-night stand. Watching one of their Hollywood classics is just as commendable as viewing any number of Assyrian bas-reliefs and, what with a sortie into the park for a stroll along the Serpentine, come the evening, we’ve worked up quite an appetite.

As swanky as the hotel restaurant is, with its central glass bar and sumptuous dining space, all velvet armchairs and black Murano glass chandeliers, the chef of Brunello is facing a very real challenge. I am a dedicated Italian-food sceptic, having only experienced lower-rung establishments where the dishes are dressed up with glugs of oil and delivered with dubious accents. Imagine my delight when I am brought my starter: a warm mushroom salad with aged balsamic vinegar and shaved Parmesan. A lifetime of overcooked ravioli is forgotten in moments. It is so delicious that I consider cancelling my halibut in favour of another.

My knowledge of wine extends to knowing that it comes in two colours, but I like an impressive list. (Little comes in at under £30; judging by the gloss of our fellow diners, that isn’t usually a problem.) After dinner, we fancy a nightcap, and we have been recommended the cocktails in Isola, a two-minute cab ride towards Knightsbridge. But given our exquisite surroundings and the impermanence of this lifestyle, it seems crazy to leave, so we stay in the bar, sipping martinis made with gold.

As tempting as it is to spend a lazy morning taking advantage of acres of comfortable bed, or exploring Ken Gardens, we have to be up at 7am to catch a flight. We’re the first breakfasters of the day. Then it occurs to me: Baglioni residents don’t work – they lounge and shop. And the nearby retail temple that is Harvey Nichols is, like them, still sleeping. Who could blame anyone for wanting to stay cocooned away in this urban palazzo? Ultra-modern and super-cool, it plays out like a scene from an advert pushing aspiration and success. I feel tempted to give my fellow residents a congratulatory pat on the back for having made it. I suspect I’m the only one who even knows there’s a hotel chain that shares its name with a prickly Scottish plant.

As we leave the hotel, reality feels harsh, unpolished, inelegant. We make for the Tube; we’re not on expenses any more. Shut-eye in such a wonderful environment has been an eye-opener. Thanks to the Baglioni, we’ve had a taste of the high life, and the wife has loved every minute. She remarks that we should use our home town more adventurously, and stay in hotels like the Baglioni regularly. I’ll have to become funnier, I tell her. ‘Yeah right,’ she sighs. Note to self: just how many reasonably amusing gags equal another night at the Baglioni?

The Guestbook

Reviews of Baglioni Hotel from Smith members

Whenever you book a stay through us, we’ll invite you to comment when you get back. Read the Guestbook entries below to see what real-life Mr & Mrs Smiths have said about this hotel…


Stayed on

We loved

Capable and friendly staff.

Rating: 10/10 stars