Hotel Highlights

  • The prime London location
  • Delicious dining
  • In-room treats: Cowshed products and hair straighteners


Smack in the centre of sexy Soho, the Dean Street Townhouse hotel has all of the intensity and allure of a Hogarth painting, so it should come as no surprise that the painter once lived here. Now owned by the hip Soho House, the hotel, with its urban flair, British brasserie and stylish bar, continue to draw in the creative crowd.

Smith Extra

Here's what you get for booking Dean Street Townhouse with us:

A Cowshed beauty product

Special offers

Exclusive rates, packages and special offers at Dean Street Townhouse

Advance purchase; 20% off


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Dean Street Townhouse – London – United Kingdom

Need To Know




Noon (but flexible – no later than 4pm and subject to a £10 charge for each extra hour); check-in, from 3pm.


Double rooms from $329.44 (£196), excluding tax at 20 per cent.

More details

Rates exclude à la carte breakfast.


This hotel is owned by the sexy Soho House group, so expect a fashionable crowd. Take a closer peek at the leaf-print wallpaper in the dining room for a naughty eyeful of the unexpected…

At the hotel

Free WiFi throughout and a DVD library. In rooms: flatscreen TV, DVD/CD player, iPod dock, hair straighteners, minibar, free bottled water, and Cowshed products in bathrooms.

Our favourite rooms

We love the Medium and Bigger rooms with freestanding bath tubs and grand four-posters. Rooms at the back of the building on the fourth floor are the most peaceful, but night owls should opt for a room at the front – the Soho views will compensate for any nocturnal noise.

Packing tips

Pack light – rooms are stocked with full-size Cowshed products and hair straighteners. Leave room in your case for Carnaby Street acquisitions.


Rooms 18 and 36 have disabled access and bathrooms modified for wheelchair users.


This hotel is better suited to couples - leave the children at home!

Food & Drink

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Dean Street Townhouse – London – United Kingdom

Hotel Restaurant

There’s been a lot of buzz about the restaurant, a bold red, cream and chocolate space, peppered with British artworks by Emin, Hirst and others, and decorated with Georgian-style wallpaper and striking chandeliers. Though the fare sounds simple (signature dishes include mince and boiled potatoes and the Townhouse mixed grill), it has seduced some of London’s pickiest food writers.

Hotel Bar

The bar shares space with the restaurant. Expect a sociable, upbeat atmosphere and a mix of media types, locals and celebrities dividing their time between people watching, cocktail sipping and delicious dining.

Last orders

Dinner and drinks are served up until 11.30pm.

Room service

Room service is available from 6am until 2am. Choices are a trimmed-down version of the restaurant’s offerings.

Smith Insider

Dress code

Your latest Soho boutique buy. (A vintage frock with hip hosiery or mod-style polo shirt with Japanese denim will stand you in good stead.)

Top table

Sit in the cosy dining area at the front, slightly tucked away from the main affair. Red vintage chairs and banquettes make for a stylish, romantic setting.

Local Guide

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Dean Street Townhouse – London – United Kingdom
Eat, drink, see, do: local favourites and more…

Local restaurants

Feast on French food at Soho House’s sister restaurant, Café Boheme, where dishes are as tasty as they are good value – pork belly with choucroute (£12) or duck confit with Lyonnaise potatoes (£14), for example. Sweet tooths should save room for the pear tarte tatin or plum clafoutis. It’s close by, at 13 Old Compton Street (+44 (0)20 7734 0623) and it’s open until 2.45am, should you be of a nocturnal bent. Chew on chorizo at Barrafina, a popular tapas bar with a hunger-halting list of light plates, including chickpeas, spinach and bacon, a range of tortillas and Iberian ham with quails’ eggs. You’ll find the restaurant on foodie-magnet, Frith Street, at number 54 (+44 (0)20 7813 8016).

Local bars

Kettner’s is worth a visit for its array of desserts alone, but it also has a fabulous champagne bar and an impressive restaurant. Equally suited to a celebration dinner or an indulgent tea-break, it’s a mere ramble away, at 29 Romilly Street (+44 (0)20 7734 6112).

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Sociable, sexy Soho

Dean Street Townhouse

Dean Street Townhouse, 69/71 Dean Street, London W1D 3SE, United Kingdom


London Heathrow is a 40-minute drive from the hotel. Gatwick is an hour or so, depending on the city’s traffic.


Dean Street Townhouse is in the middle of Soho, with several Tube stations dotted around – the nearest is Tottenham Court Road (on the Central and Northern line), two minutes away. Leicester Square, on the Piccadilly line that goes to Heathrow, is a five-minute walk. The nearest overland stations are Charing Cross and Paddington.


The hotel's super-central setting makes bringing a car unwise; stick to your legs, buses and Tubes.


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Dean Street Townhouse – London – United Kingdom

Anonymous review

by Bridget Boseley , Travelling telly exec

By the time I meet my Mr Smith amid the urban chaos of rush hour London we’re both weary from heat, diesel fumes, aggressive drivers and police sirens. Thankfully the healing peace of Dean Street Townhouse awaits us. Young, stylish and unobtrusively efficient staff ease us down a few gears at reception, while soothing lighting, scented candles and crystal chandeliers set the mood to maxi...

Read more

Dean Street Townhouse

Anonymous review by Bridget Boseley, Travelling telly exec

By the time I meet my Mr Smith amid the urban chaos of rush hour London we’re both weary from heat, diesel fumes, aggressive drivers and police sirens. Thankfully the healing peace of Dean Street Townhouse awaits us. Young, stylish and unobtrusively efficient staff ease us down a few gears at reception, while soothing lighting, scented candles and crystal chandeliers set the mood to maximum uplift. Walls are lined floor-to-ceiling with antiquated books and curvaceous renovated Georgian furniture, all echoing the heritage of this magnificent four-storey Palladian building. Everything also seems a total contrast with the madness of the world right outside.

To create such a sanctuary in Soho, historically London's most wild and bohemian neighbourhood, is an achievement in itself. In the 18th century, Hogarth caricatured the vices of the inhabitants of what would become the red-light district and, although it’s been cleaned up and revitalised since the sleazy swinging Sixties, there’s still something sexually charged and addictively outrageous about this part of central-as-it-comes London. There’s even a Sunset Strip club winking its eye from across the road.

A wonderful vestige of days gone by is the Townhouse’s lift. As we step inside, an intimate squeeze for three, a rough wooden floor takes us by surprise. We soon twig we’re following in the footsteps of greatness. Almost a hundred years ago an elevator would have taken members up to the hedonistic Gargoyle Club. Mr Smith assures me that the bare floorboards up there have been polished by the shuffling shoe leathers of cultural greats from Henri Matisse to Fred Astaire.

Referencing more recent pop history – my Mr Smith’s professional forte – he then links our rendezvous to the start of New Romantic movement. Peacock punks such as Boy George, Steve Strange and Spandau Ballet also started out in a venue here at number 69 Dean Street apparently, as did the famous Comedy Store. Oh, if walls could talk, what decadent tales these ones would tell.

This boutique bolt hole is an addition to the Soho House empire which is spreading fast from London to LA via Miami and Berlin. Here, 39 perfectly formed bedrooms promise various level of inner-city comfort, varying from ‘Tiny’, ideal for crash-and-burn overnighters, through to ‘Bigger’, aimed at more self-indulgent travellers and weekenders. Our Bigger room is beautifully light, surprisingly quiet, and strikes the perfect balance between original and contemporary design styles, enlisting hand-painted wallpaper, creamy wood-panelling, and a king-size bed designed for love-filled nights and deep sleeps in a soft-white sea of pillows. Vintage suitcases, elegant dressing gowns and a Roberts Radio have us feeling as though we’re straddling life’s simple luxuries past and present.

As for the charming bathing options at the Dean Street Townhouse – they are dramatically different to some I’ve known. (Believe me, there have been shockers. I recall a Jacuzzi bath that should have had Police Line Do Not Cross Tape across it as it spewed out a forensic history of all its previous occupants. A whirlpool of hair, skin and all other human-related scum it was more crime scene than home spa. The only likely connection to a cop show storyline though for this ensuite is likely to be when a director or star of a TV series makes this their abode of choice.)

Here, we not only have lashings of luxury but also the options of slow and speedy ablutions. Time-starved guests will love the chequered Italian bathroom with its mighty head-clearing, body-reviving rainforest shower. Mr Smith takes this option, aided by Bullock’s Bracing Body Wash, before heading out to meet old friends. Feeling less sociable and more sybaritic, I’m determined to wallow in such comforts, and I head for the large free-standing contemporary tub that stands centre-stage beneath the high bedroom windows.

Up to my neck in Cowshed bubbles, eating hand-made chocolates from Melt in Notting Hill, I bask in the shards of golden light peeking through the shutters wondering if this hotel reviewing lark can get any better? Honestly, you could easily stay in your room – or even just in this bath – for days and survive happily on room service’s chilled rice pudding with poached rhubarb. But in terms of bodily sustenance, everything you could ever need is out there, waiting, on Dean Street. Like sirens beckoning, I can hear the call of a fine curry at the Red Fort, a good old-fashioned English pint in the the Crown & Two Chairmen and a Bloody Mary across the road at Quo Vadis.

Then again, with Townhouse’s own bar and restaurant as lively as anywhere in the evenings we surrender eventually to the pull of its hardwood floors and vintage armchairs, a dining room peopled with smart, sophisticated and artistic characters. The mood’s relaxed but upbeat, and the fresh English food is prepared with just the right amount of French influence, allowing us to enjoy our organic wild trout or monkfish with fennel fully aware that we’re very much at the heart of London life.

We sleep that night in a bed so king-sized that we feel tempted to hit the sack next time armed with a Maglite, and then we wake to face the world, refreshed and recharged and ready to grab coffee and gorgeous pastries from the original Patisserie Valerie on nearby Old Compton Street. A pivotal location for so much, we are not sure which direction to head in first. This is the beating heart of London’s gay scene, with the shopping hubs of Oxford Street, Covent Garden and South Molton all within healthy walking distance. London’s theatreland is also a programme’s throw away on Shaftesbury Avenue, Drury Lane and Charing Cross Road. A 10-minute stroll gets us to the British Museum.

After an exhibition of Italian Renaissance drawings, what better than to return to our hip hideaway to indulge in a traditional English afternoon tea? For centuries this building has been a haven for artists from William Hogarth to Damien Hirst. Once a famous watering hole for Lucian Freud and Francis Bacon, it seems only appropriate that the hotel dining room doubles up as an extraordinary gallery of modern artists including Tracy Emin, Sir Peter Blake, Matt Collishaw and Fiona Banner. There’s even a Gavin Turk en route to the loos. Among the striking, specially commissioned works is Dan Hillier’s ‘Townhouse’, a depiction of a stag-headed, skull-faced gent complete with top hat, cigar and a bottle of liquor, in the passionate clutches of a naked lady of the night. It’s the perfect incarnation of after-hours Soho. Mr Smith wonders if he maybe passed them on his way back in last night.

If Dean Street’s older, more stately, sister Babington House attracts reclusive, romantic and poetic types with its deeply rustic Somerset charms, then the Townhouse plays the youthful role of sultry Soho girl about town. A magnet for bohemians, artists and media moths keen to be fired up by the creative energies that must ooze from these historic surroundings we look forward to recommending it as the ideal base for wild nights and enlightening days. Or a stopover for discreet deals and secret liaisons, perhaps… But for me? I'll just go back to spend a whole day in the bath.

The Guestbook

Reviews of Dean Street Townhouse from Smith members

Whenever you book a stay through us, we’ll invite you to comment when you get back. Read the Guestbook entries below to see what real-life Mr & Mrs Smiths have said about this hotel…


Stayed on 13 Mar 2014

We loved

I loved the location, decor, the little things! The chocolate-chip cookies are the best! There are uber comfy beds and cool Cowshed products.

Don’t expect

Cooler stuff could be added to the mini bar.

Rating: 8/10 stars


Stayed on 21 Feb 2014

We loved

I liked the nice rooms. They have a great restaurant for lingering over drinks or dinner.

Rating: 10/10 stars


Stayed on 30 Jan 2014

We loved

I love this hotel. The staff is always very friendly and welcoming. Despite being in the middle of Soho the rooms are always a haven of calm and so comfortable. The Cowshed toiletries are a treat and the beds are perfect for lazy weekend mornings! The hotel bar and restaurant are perfect for people-spotting and a delicious cocktail.

Rating: 10/10 stars


Stayed on 16 Aug 2013

We loved

What can I say? The room was beautiful, and had more than everything we wanted and needed. The staff was attentive, friendly and unobtrusive – a great balance. We felt very welcome; nothing was too much trouble. We dined there twice and the food was delicious. We will be back, soon!

Don’t expect

I'd like a greater variety of teabags; I was missing my green tea.

Rating: 10/10 stars


Stayed on 27 Jan 2013

We loved

A very warm welcome indeed... as always! The staff are friendly and make you feel at home immediately. Love the Nespresso machine and fruit bowl on the lobby level, where you can chill after a day of shopping. Location is fabulous with loads of cool bars, restaurants and shops on your doorstep. A true home from home feel...

Rating: 10/10 stars


Stayed on 19 Nov 2012

We loved

This is a really great hotel and I stay here every time I come to London. The rooms are very stylish and feel welcoming and comfortable. The bathrooms are retro and more spacious than at your average hotel. The staff are super friendly and happy to go the extra mile to make your stay as smooth as possible. They even helped a colleague retrieve his lost iPad, despite it causing quite a hassle. The restaurant – joined onto the hotel – serves a good breakfast. I warmly recommend this hotel if you want a friendly and stylish base in the heart of London.

Don’t expect

 If I had one issue it would be that Soho is not ideal for getting to the City when you're on a business trip. Then again, this is definitely not pitched to the business crowd – that's what makes it great.

Rating: 9/10 stars


Stayed on 30 Sep 2012

We loved

Dean Street Townhouse is the perfect place to stay if you want to live in London in the best possible way. The location – in the heart of Soho – is amazing. It’s a sparkling area both during the day and at night. The rooms have a distinct British style, every detail is attended to and the beds are really comfortable. The bathrooms have been done up in a vintage style and the toiletry products are from Cowshed, which is synonymous with quality and luxury. A lot of attractions are within an easy walking distance of up to 15 minutes. If you’re too lazy to leave the hotel, the in-house restaurant is really enjoyable. I will be sure to return.

Rating: 9/10 stars


Stayed on 23 Jun 2012

A beautiful luxury hotel with lots of extras such as tea, coffee, milk, home-made cookies and lots of luscious bathroom goodies. Would definitely stay there again.


Rating: 8/10 stars


Stayed on 11 May 2012

A totally lovely stay. We had an amazing room with incredibly friendly and helpful staff. We will be back!

Rating: 8/10 stars