Sign in

Forgotten your password?

Sign up for free Smith membership

Forgotten your password?

Enter your account email address and we’ll send you a link to reset your password (it should only take a few seconds)

Sign in

Are you sure you want to sign out of Smith?

iFrame []


Hotel Highlights

  • Grand but comfortable, stylish but soothing
  • Unrivalled concierge – anything you want can be organised
  • Fantastic location between station and Duomo


Tucked away on the corner of a piazza is JK Place Firenze – unassuming and discreet on the outside, this 20-bedroom boutique hotel exudes style, privacy and sophistication on the inside. Painted ceilings, smartly-selected modern pieces, damask curtains and grand fireplaces fill the rooms of this fashionable boutique bolthole that feels more like a private home than a hotel in the heart of bustling Florence.

Smith Extra

Here's what you get for booking JK Place Firenze with us:

A bottle of spumante and a surprise gift from JK Place.

Special offers

Exclusive rates, packages and special offers at JK Place Firenze

Up to 25% off Experience JK: two-night offer JK experience: three-night promotion


View Gallery

Need To Know


20, including five suites.


12 noon, but may be flexible on request; earliest check-in, 2pm.


Double rooms from $373.32 (€345), excluding tax at 10 per cent. Please note the hotel charges an additional local city tax of €5.00 per person per night on check-out.

More details

Rates €310–€1,000, including Continental or American buffet breakfast, welcome drinks and minibar soft drinks.

At the hotel

Library with books, CDs and DVDs; roof terrace; free WiFi throughout. In rooms: flatscreen TV, DVD/CD player, minibar. In-room spa treatments can be arranged and guests have access to the Olimpo Spa on nearby Via Tornabuoni.

Our favourite rooms

Classic Room 9 has high ceilings and a staircase up to the bathroom. The penthouse has a 360-degree view. Master Room 1 has a canopied bed and overlooks the square.

Packing tips

A sketchbook, a sunhat, sensible-ish shoes.


Small pets are welcome. There are a few designated smoking rooms. JK Place's rates include access to the Olimpo SPA Steam Bath in Via Tornabuoni, two minutes away.


Cribs for babies and extra beds for under-12s are free and, with a day’s notice, nannies can be arranged to babysit for €40 an hour. Monitors are available from the concierge. The restaurant has a stash of highchairs.

Food & Drink

View Gallery

Hotel Restaurant

JK Lounge serves light lunches, afternoon tea and dinner, with a strongly seasonal menu of Tuscan specialities, and brunch on Sundays. Styled by Michele Bonan, the room’s decor combines classic Fifties seduction with ironic 1970s references.


Hotel Bar

JK Lounge, with its teak terrace opening onto the piazza, is a see-and-be-seen setting for an aperitivo, a glass of wine or a cappuccino. There’s an honesty bar for guests in the main lounge available until 11pm, with free home-made cakes, snacks and soft drinks, and a rooftop terrace open in summer. The Pink Room downstairs is a decidedly sexy club-like space for cocktails and conversation.

Last orders

JK Lounge is open all day, from 11am up till 10.30pm.

Room service

Breakfast can be brought to you, and JK Lounge’s restaurant menu can be served in rooms until 11pm.

Smith Insider

Dress code

Fashionably relaxed.

Top table

The sofa by the fireplace in the JK Lounge is most romantic; but you simply have to hit the terrace in summer.

Local Guide

View Gallery
JK Place Firenze Hotel – Florence – Italy
Eat, drink, see, do: local favourites and more…

Worth getting out of bed for

JK Place's concierge team has a host of excursions to offer, whether just a restaurant recommendation, a museum booking or a wine-tasting tour of the Chianti region. Cooking classes can be organised, in-room spa treatments ordered or hot-air balloon rides arranged…




Local restaurants

Cantina Barbagianni on Via Sant’Egidio is in an ancient cellar; it is ideal for dinner à deux, or a great-value two-course lunch (+39 055 248 0508). Formal and glamorous, Cibrèo on Via de’Macci (+39 055 234 1100) is possibly the most famous trattoria in Italy. La Congrega on Via Panicale (+39 55 264 5027) is a quaint traditional trattoria for lunch or an informal but unforgettable dinner. Michelin-starred Enoteca Pinchiorri on Via Ghibellina (+39 55 242 777) is set in a Renaissance palace, where Giorgio Pinchiorri himself helps you choose from his 150,000-bottle cellar; jacket and tie required. Olio & Convivium on Via Santo Spirito (265 8198) is a delicatessen and restaurant specialising in olive oils, native wines and local cheeses. ll Latini on Via Palchetti (+39 55 210 916) can be hit or miss – but get there on a good night (ie: not full to the gills with tourists) and it’s great fun. The kitchen decides what you’ll be eating – you just name the colour of wine you prefer, and whether you want fish or meat. Il Parione is a cosy trattoria on Via del Parione (+39 55 214 005), great for candlelit dinners. Roses on Via del Parione (+39 55 287 090) is a café during the day and a sushi bar/Japanese restaurant in the evening. Many restaurants close on Sunday or Monday; check first. Cantinetta Antinori at Palazzo Antinori near Piazza Santa Trínita (+39 55 292 234) has a noble tradition (quite literally) of serving Tuscan dishes made with fresh produce from the Antinori estates. Near the Duomo on Via dell’Oche, Coquinarius is a charming, intimate place; its salads and pastas are popular with ladies who lunch (+39 055 230 2153). Try your luck at l Latini on Via Palchetti (+39 055 210916). The kitchen decides what you’ll be eating – you just name the colour of wine you prefer, and whether you want fish or meat. Thrice Michelin-starred jacket-and-tie joint Enoteca Pinchiorri on Via Ghibellina is set in a Renaissance palace, where Giorgio Pinchiorri himself helps you choose from his 150,000-bottle cellar (+39 055 242757). In a side street behind the Uffizi, Ora d’Aria is masterminded by rising star Marco Stabile, who applies cutting-edge culinary techniques to trad Tuscan dishes. Showstoppers include suckling pig with garlic and lavender cream (+39 055 200 1699).

Local bars

Capocaccia on Lungarno Corsini is perfect for pre-dinner martinis. Pop across the road for some of the finest cocktails in town in the Fusion Bar in the Gallery Hotel Art. Café Rivoire,overlooking Michelangelo’s David in Piazza della Signoria, serves superb hot chocolate, cocktails and aperitivi and is great for watching the world go by.

Local cafés

In Piazza della Signoria, Café Rivoire (+39 055 214412) serves superb hot chocolate, cocktails and aperitivi and is great spot for watching the world bustle by – with a magnificent view of Michelangelo’s domineering David. Caffè Pitti (+39 55 239 9863) becomes a restaurant at night, specialising in truffle dishes. The Roberto Cavalli-owned Giacosa (+39 55 277 6328), linked to his shop on Via della Spada, is a busy, fashiony place for breakfast, lunch, coffee and cocktails.



+ Enlarge
Poised on a piazza

JK Place Firenze

Piazza Santa Maria Novella, 7, Florence, Tuscany, 50123


The nearest airport is Florence Airport, also known as Amerigo Vespucci or Peretola Airport, which is only 20 minutes’ drive from the hotel (take a taxi for around €20, or hop on the half-hourly bus from the airport to the centre of Florence). If you’re coming from the UK, however, you’ll have more choice of airlines if you fly to Pisa (Galileo Galilei) Airport, about an hour by road from the JK Place. There’s a direct train from the airport to Santa Maria Novella station in the heart of Florence, which is in easy walking distance of the hotel.


JK Place is a leisurely few minutes’ walk from Santa Maria Novella train station, one of Italy’s railway hubs. You can zip to Rome and back in a day on a high-speed train, and it’s just as easy to get to other Italian cities (Naples, Pisa, Siena...) as well as further afield in Europe (Nice and Vienna, among others).


The hotel is located in Florence’s bustling pedestrian zone, so you won’t need a car to explore the local area. Instead, hail a taxi, or jump on one of the bright orange buses that service the city centre (buy your tickets in advance from the special vending machines or a tobacco shop). Driving through the restricted central zone (ZTL) can result in hefty fines. If booking a hire car, it's essential to send the vehicle details to the hotel (and give reception an estimated arrival time) so they can arrange a temporary permit for you. If you’re planning day trips into the Tuscan countryside, a car will be essential.


View Gallery
JK Place Firenze Hotel – Florence – Italy

Anonymous review

by Adrian Moore , Alpha Concierge

Discreet as an opium den, the entrance to JK Place Firenze is on a low-key corner of Piazza Santa Maria Novella. And here we are, after a small hop from Paris, pressing a magic button to enter a secretly sumptuous 20-room bolthole. Once inside, this musk-infused former mansion doesn’t even seem like a hotel – it’s for this kind of hideaway that such clichés as ‘islan…
Read more

JK Place Firenze

Anonymous review by Adrian Moore , Alpha Concierge

Discreet as an opium den, the entrance to JK Place Firenze is on a low-key corner of Piazza Santa Maria Novella. And here we are, after a small hop from Paris, pressing a magic button to enter a secretly sumptuous 20-room bolthole. Once inside, this musk-infused former mansion doesn’t even seem like a hotel – it’s for this kind of hideaway that such clichés as ‘island of tranquillity’ and ‘haven of peace’ were invented. African headdresses surmount a sombre and imposing Charles X fireplace, and 1960s paintings share space with 18th-century sculptures and art deco furniture… Everything here is cream, grey or black; marble, wood and geometric – clashing eras all edited together beautifully. I sense Mrs Smith’s pupils dilating.

Etchings, drawings and a Regency-era fireplace furnish JK Place’s take on a reception, a snug space in the property’s former library. Staff are elegant, friendly, well-groomed and as gracious as can be – and this coming from someone who knows what it takes to be a world-class concierge. Next to us, there’s a tiny little glass-roofed former courtyard, where we’ll eat breakfast communally at an impressive walnut table from the 1800s. Just beyond is a lounge where we plan to relax with a glass of chilled prosecco – on offer gratis at cocktail hour – under the cool glow of a huge Bang & Olufsen TV. It’s funny how, in Italy, it’s ubiquitous in bars to have a giant screen playing glossy fashion and music shows on a loop – even when you’re already somewhere so glamorous.

Our high-ceilinged room is a junior suite, and it riffs on the same chic monochrome theme. Cream and black architectural drawings line the walls, stacks of his and hers fashion magazines sit bedside a hi-tech telephone, and there are even two marble bathrooms treating us to a separate shower and bath. As if that doesn’t underline luxe living strongly enough, there’s thick grey carpet all around, fresh white roses, and an inviting plate of fresh fruit with cold Acqua Panna and Pellegrino at our disposal. We are entirely enamoured. We want to live here. Forever.

After a quick glass of the delicious Tuscan white Vernaccia di San Gimignano in the lounge, we head out to explore this city, the crucible of the Renaissance. In 10 minutes flat, we’re at the La Bottega grocery store
at the corner of Via dei Neri. I confess we’ve sidestepped the many cultural offerings of this diminutive but distinguished city – the way to this pair’s hearts is through our stomaci. Soon we’re laden with charcuterie, pecorino, and a cheap bottle of Lambrusco opened for us on the premises. We set out across the river for a wander along vertiginous and winding streets, to find an ideal evening picnic spot.

Up the road past Galileo’s house, we end up at the Forte di Belvedere. The riverside grounds of this fortification in the Oltrarno district have wonderful views over the city. Eating, drinking and merriment ensues, interrupted only by a peculiar puss intent on sampling our ham and the occasional Asian and Russian tourist asking directions. As our bottle of wine is down to the dregs, we start to saunter back downhill and are caught off-guard by a downpour. Darting in and out of 16th-century porticoes – the vestiges of former noble residences – we end up at the artisan-packed mediaeval Ponte Vecchio and stroll over one of Italy’s most celebrated landmarks.

Rainclouds disperse, and we head back to JK Place, where a kindly night watchman sneaks us a bottle of ‘clandi’ prosecco and shows us the way to the hotel’s rooftop terrace. Empty, and cushion-festooned, it’s a heavensent spot for a pair of romancing weekend-awayers like us two.

A word on the concierge credentials of JK Place: being one myself lends a different perspective when visiting other establishments – and to encounter such intuitive service is a delight. Coming back weary from a day’s walking, eating and drinking, unable to think for ourselves, being steered up here with a bottle on ice and glasses and given a view of the nearby Duomo lit up in all its magnificence has created an unexpectedly memorable end to our evening. The bubbly goes down well under the bright Florentine moonlight, and Marvin Gaye on my iPhone completes a night that has been filled with an antipasti picnic, mirth, and a little too much of the local vino.

Day two of our all-too-short weekend treats us to a more formal feast, care of the closest Michelin stars. La Tenda Rossa is a half-hour taxi ride away in the village of Cerbaia. Mrs Smith suggests this family-run affair was last decorated when nouvelle cuisine was at the height of fashion. (I ponder whether the menu is also somewhat trapped in the same timewarp, but we both agree the food shines thanks to the use of superb produce.) After a tasting of locally produced olive oil, we dine on langoustine ravioli with white beans and orange marmalade, a light and delicious version of fritto misto, all the while quaffing a splendiferous local chardonnay named Batàr. How does the rest of our evening play out? Ahem. It in fact continues well into the next morning, care of pints in the neighbouring Irish Pub – well, it is St Patrick’s Day…

Finally we retire to our room for more music and wine. Cosseted in this corner of paradise, we realise what makes this hip hotel so special. A place that can make you feel so at home, seemingly without too much effort, yet enveloping you in chic luxury, must surely be prized. We salute you, JK.

The Guestbook

Reviews of JK Place Firenze from Smith members

Whenever you book a stay through us, we’ll invite you to comment when you get back. Read the Guestbook entries below to see what real-life Mr & Mrs Smiths have said about this hotel…


Stayed on

We loved

I loved this boutique hotel with excellent service. Rooms extremely quiet, spacious bathrooms.

Don’t expect

I would've liked bigger rooms, although difficult in a town hotel. Parking is very expensive.

Rating: 10/10 stars


Stayed on

We loved

Staff was excellent, room was incredibly silent and the food was very good (particularly breakfast).

Don’t expect

Location could be a tiny bit better. The piazza doesn't seem too safe, particularly at night. The classic room is a bit small.

Rating: 8/10 stars


Stayed on

We loved

Spacious suite, beautiful architectural designs in furnishings, good location away from hustle and bustle of Central Florence.

Rating: 10/10 stars


Stayed on

We loved

This is a stunning yet understated hotel with attentive and helpful staff. The décor is beautiful, luxurious and tasteful. Rooms are well appointed and the free snacks and soft drinks are a nice touch. The hotel's fantastic central location makes this the perfect base for a city break in this wonderful city. I could not fault the hotel.


Rating: 10/10 stars


Stayed on

We loved

This is a very comfortable hotel, and very quiet. I enjoyed the excellent breakfast and service.

Don’t expect

The restaurant staff at lunchtime was not quite as coordinated as I would have expected.

Rating: 10/10 stars


Stayed on

We loved

The service was very attentive and the whole place had a welcoming ambience. I really loved the dining table where we met other guests and talked. Very secluded and private for alone time.

Don’t expect

The only criticism is that the DVDs were scratched and that was a bit of bother.

Rating: 10/10 stars