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Hotel Highlights

  • Great location minutes from the town square; perfect for cyclers, walkers and weekenders
  • Mountain views from rooms and a good-sized swimming pool to chill out in
  • Relaxed, friendly atmosphere – perfect for when you need to unwind, fast

Overview

Historic Mediterranean architecture gets a dose of the modern amid the playful prints and original details at L'Avenida hotel, a stone Spanish mansion in the mountain town of Sóller, on Mallorca. Wrought-iron balustrades and carved mouldings seamlessly blend with artistic accents and contemporary furniture. Expect lazy days by the peaceful pool, sunsets overlooking the sea and strolls along the jasmine-scented roads of the Tramuntana.

Smith Extra

Here's what you get for booking L'Avenida with us:

A bottle of cava on arrival; members booking a Luxury Suite will also get 10 per cent off their lunch bill

Facilities

View Gallery
L'Avenida – Mallorca – Spain

Need To Know

Rooms

12, including four suites.

Check–out

Midday, but flexible on request and subject to availability.

Rates

Double rooms from $254.20 (€196), excluding tax at 10 per cent.

More details

Rates include Continental breakfast.

Also

Owners Tania and Paul can arrange fantastic activities, including guided mountain hikes, wine tasting and helicopter tours.

At the hotel

Sun terrace, lounge bar, selection of CDs/DVDs, games (Scrabble, backgammon etc). In rooms, minibar, flatscreen TV, CD/DVD player, WiFi, AC, safe, hand-blended organic toiletries, waffle robes and slippers.

Our favourite rooms

The higher you go, the better the views: try to get a room on the first or second floor for the best mountain-enhanced vistas. Spacious Luxury Suites 3 (first floor) and 7 (second floor) have four-poster beds and freestanding roll-top tubs, and look out across the street to pretty gardens and mountains beyond – the view from Suite 7’s bathroom is our favourite. Junior Suite 2 on the first floor has pool and mountain views through French windows from its king-size bed. Of the smaller rooms, we love dinky beamed Standard Double 9 in the attic, and Superior Double 4, with views from its bedroom and bathroom windows. Room 5 is a split-level Mezzanine Double with a platform bed.

Poolside

The blue-tiled outdoor swimming pool is flanked by black decking dotted with inviting sun-loungers and linen-covered couches. It’s a little overlooked by neighbouring houses at the back, but you won’t care about that when the sun is out.

Packing tips

Bikinis and beach kit: the nearest sandy stretch is only 10 minutes away. Trainers/boots for cycling and walking.

Also

There’s a three-night minimum stay in high season. In-room aromatherapy, massages and beauty treatments are available – book in advance. The property is non-smoking, but you can light up on the balcony or the terrace.

Children

Over-14s are welcome; however, L’Avenida is more of a grown-up getaway.

Food & Drink

View Gallery
L'Avenida – Mallorca – Spain

Hotel Restaurant

The hotel's outdoor L’Avenida Bistro is open for lunch 1–3.30pm Monday to Saturday from mid-April to mid-September, and serves an eclectic mix of Modern Mediterranean dishes. A laid-back buffet brunch is served on Sundays, 1.30–4pm. For dinner, ask the hotel's staff for recommendations: they can often secure reservations at even the hottest local restaurants.

 

Hotel Bar

During summer, drinks are served on the terrace overlooking the pool. In winter, sip cocktails in the cosy lounge bar.

Room service

Drinks are available 24 hours a day; for snacks, your complimentary minibar will be restocked daily.

Smith Insider

Dress code

Holiday hip (or hiking hip, if that’s your bag).

Top table

A candlelit table for two outside on the terrace.

Local Guide

View Gallery
L'Avenida – Mallorca – Spain
Eat, drink, see, do: local favourites and more…

Worth getting out of bed for

L’Avenida’s owners Tania and Paul can arrange all manner of amazing activities, and work with an excellent selection of companies, including Tramuntana Tours (+34 971 632423), which provides guided hiking and mountain biking in the mountains of northwest Mallorca. Other options include wine-tasting or helicopter tours, private boat charter, bike hire and gourmet trails around the island.

In Sóller, have a quick peek at Sant Bartomeu cathedral: the façade was designed by Rubio, who also created the unique bank building next door. Browse the boutiques along Carrer de san Lluna, off the square: we like Finca Gourmet at number 16 (+34 971 630 253), an artisan deli selling slabs of cocoa for hot chocolate, home-made honey and preserves, olive oils and wine. Across the street, +Ca'n Toni Reia has kitsch kitchen supplies and unusual Majorcan ceramics. Heymo at number 13 is the place to go for bargain-priced bags and shoes; once you've got one of those slick patent totes off the shelf, you can pass it off as something much more pricey.

Local restaurants

Sóller has plenty of low-key bodegas and cafés if you just fancy a snack, but the port is only a few minutes away by taxi (or a pleasant tram ride) and offers more bang for your buck. Mr & Mrs Smith loved Agapanto’s (+34 971 633 860) romantic torchlit patio overlooking the sea on Camino del Faro. The menu features plenty of fresh seafood and fresh takes on traditional classics, and there’s often a live jazz band or a fun brunch event going on. The modern-luxe Bistro at Espléndido Hotel (+34 971 631850) on Es Traves uses local, seasonal ingredients to produce its international menu, and is by far the most stylish-looking option in the port. Es Passeig (+34 971 630217) on the port’s promenade has a German chef, a Spanish wine list and a creative modern Mediterranean menu (don’t have the Bling Bling Burger, though, unless your burger cravings are near-desperate). Try to get a table in the main room. You're also not far from Ca's Xorc (+34 971 638 280) on Carretera de Deia - it's very romantic to dine on this hotel's terrace among candlelit olive trees, and the views at sunset are spectacular.

Local bars

Have a few cocktails at Esplendido Hotel’s cool bar and lounge in Sóller’s harbour (+34 971 631 850) before pottering along the prom for dinner – get there early to nab one of the cool swivel chairs by the windows, or have an after-dinner drink. Just along the shore, Agapanto (+34 971 633 860) is a lovely place for sundowners on a summer’s evening.

Local cafés

Sóller’s main square, Plaça Constitucio, is lined with cafés whose tables spill inwards across the flagstones around the gently tinkling fountain. Pick any one and park up with a caffé solo or a glass of something cold. La Vila at 14 (+34 971 634 641) has a pretty art nouveau café; go through to the courtyard restaurant out the back for a lunch of chilled gazpacho, tenderloin carpaccio and jam-packed panini.

+ Enlarge
Sóller’s mountain-shaded streets

L'Avenida

9 Gran Via, Sóller, Mallorca Balearic Islands, 07100

Planes

Fly to Palma de Mallorca Airport (also known as Son Sant Joan), which is served by British Airways (www.ba.com), EasyJet (www.easyjet.com) or Monarch Airlines (www.monarch.co.uk). It takes about 25 minutes to get to L’Avenida from the airport by road.

Trains

The nearest railway is the beautifully restored Sóller train station, which offers a direct, and spectacular, mountain route to Palma in an antique train. The journey takes around an hour, and a return ticket will set you back €11 or so.

Automobiles

It takes 25 minutes to drive to Palma, and you can park opposite the hotel in a public carpark for €3 a day. Sóller is about 35km north of Palma on the MA-11, otherwise known as the Carretera de Palma al Puerto de Sóller.

Other

Port de Sóller (accessible by foot, or by the endearing little wooden tram you can catch near the hotel) is the departure point for the ferry to Sa Calobra, one of Mallorca’s most spectacular natural attractions.

Reviews

View Gallery
L'Avenida – Mallorca – Spain

Anonymous review

by Lucy Fennings , Wordsmith wonderwoman

We may be embarking on a romantic break in Mallorca, but apparently that doesn’t mean we can’t have a colossal ding-dong on the way to Gatwick airport (but then, we’re the kind of couple who use ‘I hate you’ as a term of endearment). Let’s hope our boutique hotel in Sóller is all it’s cracked up to be, or it could be a very long weekend. I’m a…
Read more

L'Avenida

Anonymous review by Lucy Fennings, Wordsmith wonderwoman

We may be embarking on a romantic break in Mallorca, but apparently that doesn’t mean we can’t have a colossal ding-dong on the way to Gatwick airport (but then, we’re the kind of couple who use ‘I hate you’ as a term of endearment). Let’s hope our boutique hotel in Sóller is all it’s cracked up to be, or it could be a very long weekend. I’m already quite hopeful, though: a brief exchange of emails with Tania at L’Avenida hotel means we’re armed with restaurant reservations, massage appointments and a suggested itinerary for our stay. So at least we’ll have fewer things to argue about once we get there.
 
At 35,000 feet, this Mrs Smith is still sulking, but Mr Smith passes me a Bloody Mary and, by the time the plane is banking over the lush Tramuntana hills and sunny shores of our Balearic-island getaway, incandescent rage is replaced by a happy glow. We’re picked up from Palma airport by Tania’s husband Paul, and his people carrier heads to Mallorca’s sophisticated northwest coast. Maybe it’s because I’m in holiday mood, but the smell in the car makes me think of gin-clear seas and fresh outdoors air. He confesses he’s just spritzed (‘I’ve just spritzed!’), with a blend of juniper berry, black pepper and mandarin oils – made specially for the hotel and used to scent the bedlinen at turn-down time. I think I love L’Avenida already.
 
Paul chats affably on the 30-minute drive from the airport, describing the landscape as we pass through the tunnel that has only recently made Sóller accessible by road (unless you’re a cycling enthusiast, in which case you have a climb of thigh-burning intensity to contend with). In February, fallen almond blossom carpets the valley in white ‘Mallorquin snow’; soon, spring flowers will reach up to meet branches weighed down by ripe citrus fruits in the orchards. It’s April, and the weather’s beautiful.
 
We pull up outside a plate-glass door on a flagstone street just beyond Sóller’s pretty town square, where alfresco tables are full of bikers, hikers and shoppers enjoying the late-afternoon sun. Within moments, we’re checked in, bags whisked out of our hands and replaced with chilled face towels and ice-cold drinks – I have champagne; Mr has beer.
 
Relaxation is clearly the most important thing on the menu at L’Avenida (with tasty tapas and fine wines coming a close second). As we sip our drinks on the balcony overlooking the riad-reminiscent courtyard and proper-swim-sized pool, it’s clear just how much elbow grease has gone into making guests completely oblivious of all the hard work involved; Paul and Tania have done an incredible job of transforming this turn-of-the-century townhouse into a polished modern retreat. The lounge bar has cowhide chairs, leather sofas with laser-cut felt cushions and faux-fur throws you can sink your fingers into; the marble staircase is dressed with decadent lighting, and original plasterwork is picked out in a stylish palette of dove greys. Mr Smith reminds me to tell you that there are also some pouffes that look like albino hedgehogs. Do with that what you will.
 
The sun’s setting, which means Agapanto – a restaurant down in Port de Sóller – will be expecting us. Although we’re only in our hotel room long enough for a quick day-to-night spruce-up, it’s enough to make me consider going to bed at 7pm: at L’Avenida, the phrase 'room with a view' has impressive clout. There can't be many better ways to enjoy a painterly scene of sun-grazed roof tiles, mountains and orange blossom than from between crisp sheets, head propped against a padded leather headboard. Buttery light pours through wooden-shuttered French windows, the bed’s big enough to lose your partner in (not to mention ‘spritzed’ with that divine juniper scent), and a black glass chandelier swings suggestively from the high ceiling. If only we weren’t so famished…
 
It’s a bit late to catch the wooden tram that runs between Sóller and the port, so Tania calls a cab. Five minutes later, we’re on Agapanto’s terrace. Mr Smith has the most delicious beef tartar topped with caviar and sour cream – my fork keeps snaking over to steal some. A jazz trio trills in the background, and with stars twinkling, sea lapping, and distant boats bobbing, it’s so romantic even the torchlight seems brighter. ‘Um, is that actually on fire?’ asks Mr Smith, interrupting my reverie and pointing to flames creeping down the torch stake. ‘Shouldn’t we do something?’ Since no one else leaps up to dowse the inferno, and we’re way too relaxed to do anything as energetic as fire-fighting, it’s left to one of the waiters to put on a pleasingly comical show of flinging the torch onto the beach and kicking sand at it.
 
We head home to L’Avenida, but due to a delectable menu of digestifs and soft soundtrack of Balearic beats, we end up burning the midnight oil in the cosy bar instead of fanning flames of passion in our boudoir. In the morning, we wobble down to breakfast with fuzzy heads. A sterling spread of fruit, cheese, charcuterie and pastries cheers our hearts and fills our bellies, and off we go exploring. Tania suggests a gentle walk to Fornalutx, the next village, so we strike out through Sóller, peeking into Sant Bartomeu church, passing market stalls selling local produce and browsing boutiques on Carrer de san Lluna. Hand-painted signs point in various directions, but ‘we’ left the map behind, and after an hour of climbing – through olive groves, past stone cottages, trees laden with lemons and a cuddly donkey – we begin to realise the folly of setting off with hangovers and flip-flops, but without water or sun block. Even the professional walkers with their clever knapsacks and special socks have given up.
 
Weary and on the brink of a bicker, we debate the merits of turning back (we know the way) versus carrying on (possibility of ice-cream). Now we’ve stopped to look, the views across the citrus farms of Biniaraix are remarkable; distant Sóller sits in the dip of the valley like crystallised ginger in a green saucer and, at the foot of the opposite hill, there is Fornalutx. ‘I hate you,’ pants Mr Smith. ‘I hate you too,’ I wheeze back. We reckon Scott of the Antarctic wouldn’t have got within 500 yards of the pole and then said, ‘Bugger this, I’m tired and a bit cold, I’m going home for a cup of tea.’ So we do a final push and, around the next bend, find the path that leads to Fornalutx, where we repair to the tiny town square for some well-earned lemonades. Thank goodness Tania has us booked in for pampering treatments in our lovely room at L’Avenida – now the only thing left to argue about is who gets their feet massaged first…

The Guestbook

Reviews of L'Avenida from Smith members

Whenever you book a stay through us, we’ll invite you to comment when you get back. Read the Guestbook entries below to see what real-life Mr & Mrs Smiths have said about this hotel…

BlackSmith

Stayed on

We loved

The room and bathroom had been cleaned very well and there we lovely bedlinen in the room. The staff were also very helpful when asked. 

Don’t expect

The housekeeping was erratic - we had to ask for towels, shower stuff etc. and the turn down service was sporadic. There were also only limited supplies in the minibar and it was not restoked daily. We did, however, get replacements when asked.

 

Rating: 7/10 stars

SilverSmith

Stayed on

We loved

I liked the laid-back atmosphere and beautiful setting; it's perfect for exploring (mountains, coast, Palma) or just chilling and wandering around Soller. Staff couldn't be better. Breakfast and lunch were delicious.

Rating: 9/10 stars

BlackSmith

Stayed on

We loved

We loved the large bedroom, the extremely comfy bed, and the beautiful bathroom with the bath big enough for two people. Mathew and the rest of the team were extremely friendly and couldn't do enough for you.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

I liked the quirky design, attentive staff and laid-back attitude.

Don’t expect

It could do with a spruce up in places, and there's no lift: there are 61 steps to the top-floor rooms, so it's not for the unfit!

Rating: 7/10 stars

BlackSmith

Stayed on

We loved

I liked the peace and quiet, and the customer service.

Don’t expect

The drinks could have been ever so slightly cheaper.

Rating: 8/10 stars

BlackSmith

Stayed on

We loved

This is a lovely hotel with very friendly staff who were welcoming and happy to go the extra mile for us, top up our parking tickets, carry bags, etc. Attractive decor with a boutique-hotel feel and fresh Continental-style breakfast all made for a relaxing short break. The location is also excellent, central to Soller and close to the tram stop for the Port.

Don’t expect

I have no real complaints but the hotel is perhaps looking a little more tired than the images suggest. A bit of a freshen up of decor would have got this hotel top marks.

Rating: 7/10 stars

BlackSmith

Stayed on

We loved

I loved the hotel and the balconey/terrace. The staff was welcoming and helpful and the area of Soller is beautiful!

Rating: 7/10 stars

SilverSmith

Stayed on

We loved

The location, two minutes from the lovely town square. The friendly welcome with a glass of cava. The view from the bedroom window (Room 7). Lovely staff. Spotless hotel.

Don’t expect

It's very very quiet, no chat or music by the pool – a bit of atmosphere would be nice. (This might just have been the week we were there). Products in the bathroom were not up to much (no conditioner, no body lotion).

Rating: 8/10 stars

BlackSmith

Stayed on

We loved

As previous people have said, the decor is nice, the team are very helpful friendly and the location is good - only a couple of minutes walk from the town centre yet far enough away to be quiet.

Don’t expect

Nothing.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

Everything

Don’t expect

Nothing

Rating: 10/10 stars