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Hotel Highlights

  • Seaside location without South Beach’s crowds
  • Cowshed Spa, with five treatment rooms
  • Fine dining, Italian-style, at Cecconi’s


The London-based members club hits the beach with the Soho Beach House hotel in Miami. Exquisitely decorated rooms provide a comfortable place to relax after tough days of lounging by either one of the pools (garden or rooftop), indulging in signature Cowshed Spa treatments, dining at the fantastic Italian restaurant and drinking in any (or all) of the three cool and quirky bars.

Smith Extra

Here's what you get for booking Soho Beach House with us:

A selection of Cowshed products


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Soho Beach House hotel – Miami – USA

Need To Know


50, including six suites.


Midday, but flexible, subject to availability and a charge (free up to 1pm: 25 per cent of the room rate between 1pm and 3pm; 50 per cent of the room rate from 3pm until 6pm; 100 per cent of the room rate after 6pm. Earliest check-in, 3pm.


Double rooms from $565.00, excluding tax at 13 per cent.

More details

Rates exclude breakfast.


Indulge in a Cowshed salt scrub and massage at the spa or opt for one of the packages: the cheekily monikered Lazy Cow includes a body wrap, back massage and facial.

At the hotel

Cowshed Spa, gardens, gym, library, selection of DVDs and CDs, photo booth, screening snug and free WiFi throughout. In rooms: flatscreen TV, DVD player, iPod dock, minibar and Cowshed products.

Our favourite rooms

We love Room 35 (a Beachside 3) for its bath tub overlooking the gardens and the sea. The huge bed is big enough for three (should you be so inclined), and the sitting area with its gorgeous tile work and beach views provides further eye candy.


The pool in the gardens is graced with sun-loungers and waiter service; there’s also a plunge pool on the rooftop, flanked by fans and overlooking the Atlantic.

Packing tips

Don’t weigh down your case with shampoo and bath bubbles –rooms are stocked with full-size Cowshed products. The hotel describes its philosophy as ‘flip-flop glamour’, so bring a pair, along with box-fresh bikinis and beach shorts.


Smokers can light up in the alfresco smoking areas and out on the terraces.


Little Smiths are welcome. Cribs and extra beds can be added to rooms free and babysitting is available with a local nanny (request this in advance). Bear in mind that some areas are child-free.

Food & Drink

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Soho Beach House hotel – Miami – USA

Hotel Restaurant

Cecconi’s in Mayfair has built up a loyal London following, so it was canny of Soho Beach House to host Miami’s outpost. Set in the gardens, the restaurant’s design blends the bohemian and the glamorous: elegant sea-blue chairs and chunky wooden tables positioned under the shade of trees threaded with fairy lights. Expect a Mediterranean bent: goat’s cheese and black truffle pizza, lobster spaghetti, and Kobe beef tartare with truffle and pecorino. If you’re seeking something lighter, nibble on cicchetti (Italian small plates) in the hotel’s Cuban-style Club Bar or sip margaritas and snack on carnitas and guacamole at the Mexican street-food-inspired Ocho taqueria and tequila bar on the eighth floor rooftop, overlooking the ocean.

Hotel Bar

Three: the Club Bar is inspired by Forties Havana; Tiki Bar is located between the beach and the pool area; the adults-only tequila and mezcal bar at Ocho on the eighth-floor is opposite the plunge pool, with dazzling Atlantic views.

Last orders

Cecconi’s serves food from 8am until midnight, Monday–Wednesday; 7am until 1am, Thursday–Saturday. Breakfast service stops at 11.30am; lunch is 11.30am–5pm; dinner is 5pm until midnight. For night owls, there’s a midnight menu, served from 11pm–1am.

Room service

The 24-hour room service includes items from the restaurant menu and a selection of light snacks.

Smith Insider

Dress code

Cool and casual: vintage shirt or frock, Ray-Bans, flats and a nonchalant air.

Top table

Nab one of the huge chesterfields in the garden. The restaurant serves non-guests too, so it’s worth booking your seats.

Local Guide

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Soho Beach House hotel – Miami – USA
Eat, drink, see, do: local favourites and more…

Worth getting out of bed for

Eager to keep its members happy, the hotel organises a variety of events and activities, including wine tastings and film screenings in the snug. Take part in beach yoga sessions or water sports, or learn to sail with Florida Yacht ( Go scuba diving with Tarpoon Dive Center ( and angle for bait in deep seas with Blue Waters (+1 305 373 5016, at Bayside Marketplace. Alligator-spot at Everglades Safari Park (+1 305 226 6923; at 24200 SW 160th St.

Local restaurants

Scarpetta (+1 877 326 7412; is attached to the Fontainebleau hotel at 4441 Collins Avenue, and serves some of Miami’s finest Italian fare. The creamy polenta with truffled mushrooms and duck foie gras ravioli are worth putting on pounds for, and sweet treats are equally delicious (try the home-made chocolate doughnuts and coconut pannacotta). Be transported to a Greek island with a meal at Mandolin Aegean Bistro (+1 305 576 6066) at 4312 NE 2nd Ave. The authentic Turkish and Greek dishes include marinated octopus, calamari with almond dip, fish with lemon and oregano, and seafood stew. The restaurant’s building dates back to the Forties, and has an intimate backyard with a cluster of candlelit wooden tables.

Local bars

Drink at the Smith-approved Shore Club (+1 305 695 3100) at 1901 Collins Avenue. The hotel’s Skybar has bordello-stye interiors and tropical outdoors areas; the Garden Red Room, an alfresco living room with hurricane lamps and floor cushions, is our current favourite.

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Mellow Mid-Beach

Soho Beach House

4385 Collins Avenue, Miami, Florida 33140, United States


Miami International Airport is a 20-minute drive away.


Tri Rail and Miami Metro Rail are both 20 minutes away by car. Tri Rail connects to Miami, Fort Lauderdale and Palm Beach; Miami Metro Rail serves Miami-Dade. Amtrak ( connects Miami to DC, Philadelphia, New York and other Seaboard cities.


Downtown Miami is a 15-minute drive away. Valet parking costs US$34 a night.


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Soho Beach House hotel – Miami – USA

Anonymous review

by Louisa St Pierre , Insightful illustrator

Soho House first took cool to the English countryside; now it's injected its sex appeal into the seaside. OK, so South Beach was never lacking in allure – graced with vacationing celebrities and supermodels, glittering clubs and gourmet restaurants – but what’s the harm in a heaped serving of laid-back London nonchalance on the Miami scene? Five years in the making – the re…
Read more

Soho Beach House

Anonymous review by Louisa St Pierre , Insightful illustrator

Soho House first took cool to the English countryside; now it's injected its sex appeal into the seaside. OK, so South Beach was never lacking in allure – graced with vacationing celebrities and supermodels, glittering clubs and gourmet restaurants – but what’s the harm in a heaped serving of laid-back London nonchalance on the Miami scene? Five years in the making – the restoration of the art deco Sovereign Hotel by the Soho House Group was a Herculean task. But worth the wait.

Our cab pulls up and the exterior impresses. As we enter, we get the same reassuring feeling of familiarity and comfort you experience when you see a future home for the first time and know instantly it’s the one. In spite of checking in at the tail-end of a fire drill, we are shown to ocean view room with good cheer and efficiency. And boy what a room – it’s larger than most New York apartments.

Here art deco meets old world Havana with colourful floor tiles, vintage dusky patterned fabrics, a happy miscellany of ornaments and interesting books, and a huge mirrored Thirties’ bar so glamorous and enticingly well-stocked, it would challenge the staunchest Mormon. A beamed concrete ceiling somehow works perfectly, and a sliding door reveals a marble bathroom that is also more sizeable than many Manhattan pads. The wet room and freestanding bathtub are flanked by an antique wardrobe, drawers and leather armchair, and an abundance of Cowshed products adorns every surface. We’ll take it. And Dorian Grey portraits must lurk somewhere, because even with all eight lights on full, Mr Smith agrees we both still appear 10 years younger. Or maybe that is just the booze haze courtesy of the aforementioned bar, with its cocktail list imploring one to enjoy ‘One While Changing’ to be mixed by an in-room bartender.

The quirky attention to detail proliferates. A wood-panelled drawing room houses an extensive art collection curated by ‘Dazed & Confused’ art editor Francesca Gavin, not to mention a grand piano and Cuban coffee bar (boasting numerous cigars, naturally). Amenities are in abundance. Cecconi’s is the main restaurant, set here amid olive trees, particularly magical at night with sparkling lights intertwined with the branches, and live jazz that inspires spontaneous sporadic applause.

The Italian eatery is open to the general public, but hotel guests have exclusive access to members-only sanctuaries in the Snug Screening Room (which shows the latest releases), a plunge pool on the eighth floor, the Cowshed Spa and Gym, the Club Bar, and the Tiki Bar that sits amid a lush garden that appears as though it’s been there for years. Both are but a step away from the 100-foot pool and the white sands of South Beach. Here there are numerous swings and beds, and just as many waiters to personably and speedily tend to our every need (although we hear they’re thinner on the ground during the week). Beware the security: it’s no joke, with paparazzi constantly skulking around the back, so ensure you have your keycard at all times.

After a day of pure relaxation on sand and by pool, we’re drawn to the burgeoning art scene of the Design District. As the sun set, the folks come out in droves to line the streets. And it’s all about the street: street food, street turntables, folks rapping and scratching, and of course: street art, with Futura and Shepard Fairey the stars of this wonderful carnival. Their large-scale murals adorn the walls of the Wynwood Kitchen and Bar – especially worth a visit on nights that they have music or art performances on their huge patio. Just down the road, the Rubell Collection is a must for the more serious art collector, and the playful FriendsWithYou’s Studio & Boutique, the darlings of the art fairs, bring out the inner child in all.

A full body massage in the Cowshed Spa is as outstanding a start to a Sunday as I’ve known – with a speedy mani/pedi perfect for anyone keen to get outdoors. The shops on Lincoln Road and lower end of Collins Avenue beckon today. The cab ride is 10 minutes, but we opt for a 45-minute stroll along the leafy boardwalk perusing the hotels backing onto the beach. Appetite worked up, we stop at the Blue Door at the Delano. Cool monochromatic silver elegance, it’s all mirrors, candles and billowing white curtains – the perfect backdrop to a staggering meal from French chef by way of Brazil, Claude Troisgros. Beef tenderloin and Beaujolais-poached pear are sustenance for the big shop at Barneys Co-op, Taschen and Kiehl’s. Two stores exclusive to Miami which grab our attention are Base, owned by British tastemaker Stephen Giles, and the Webster, a vast luxury multi-brand boutique in a renovated deco hotel, with acclaimed Parisian restaurant Caviar Kaspia, and a gallery for pop-ups and special events.

If it’s a flashy events programme you’re after, you needn’t stray far. Back at the Beach House there’s twice-daily yoga, kid’s art, cookery, photography and literary talks, wine-tasting and tattooing with the charismatic Darren Brass from TV show ‘Miami Ink’. There’s even a splash of WI thanks to a flower-arranging tutorial. But the activities are unobtrusive. If you like to socialise and make friend, you’ve found the Holy Grail; equally if you want to focus and fly solo, it’s just as easy and acceptable to keep to yourself.

So what distinguishes Soho Beach House on SoBe? ‘It’s understated nobility,’ offers Mr Smith. Indeed, in spite of being a members’ club, or perhaps because of it, this hip hotel manages to avoid the ostentatious high-heeled, silicone-pumped set. The clientele is as wonderfully eclectic as the decor: literary and arty types sit alongside actors, musicians, families with kids, and folks of all age, race and demographic, and no one seems to have anything to prove. British roots, Miami setting, sultry Latino flair: Soho Beach House could teach classes in cosmopolitan cool.

The Guestbook

Reviews of Soho Beach House from Smith members

Whenever you book a stay through us, we’ll invite you to comment when you get back. Read the Guestbook entries below to see what real-life Mr & Mrs Smiths have said about this hotel…


Stayed on

We loved

The hotel is fairly small by Miami standards. There is a lovely beach area and two small pools. Our room was very good with a huge balcony, with lots of little extras.. Staff were friendly, attentive and helpful. It's a great place to retreat to from Miami centre.

Don’t expect

It is really a club so at times the public areas get very busy.

Rating: 10/10 stars


Stayed on

We loved

The small scale is wonderful and Cecconi's is an oasis. Our room in the tower was amazing and never lacked a beautiful breeze.

Don’t expect

The Cowshed spa was weak, both in upkeep and quality of the services offered.

Rating: 10/10 stars