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Hotel Highlights

  • Sleek, sophisticated interiors from Milanese design king Antonio Citterio
  • Prime NYC location
  • Hard-to-beat city views

Overview

Rising above the Bowery's squat tenement-style buildings, New York’s The Standard, East Village hotel is a sparkling 21-storey column of glass. Sophisticated and contemporary, it's a towering retreat above the action in this city that never sleeps – with a café and bar that barely slows down itself. The chic, sleek and modern rooms offer comfortable quarters in which to recharge after long days and nights out on the town.

Smith Extra

Here's what you get for booking The Standard, East Village with us:

A bottle of wine

Special offers

Exclusive rates, packages and special offers at The Standard, East Village

Advance purchase: 10% off Stay longer and save: 10% off

Facilities

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Need To Know

Rooms

145, including 16 suites and a gigantic penthouse.

Check–out

Midday, but flexible if occupancy allows. Check-in, 3pm.

Rates

Double rooms from $221.00, excluding tax at 14.75 per cent. Please note the hotel charges an additional local city tax of $3.50 per room per night on check-out.

More details

Rates exclude breakfast.

Also

Have a peek in your minibar – in addition to the usual spirits and mixers you’ll find quirky treats such as custom-made jewellery by Tina Thor, make-up kits, and health packs from fitness guru David Kirsch.

At the hotel

In-room spa treatments, guest computers, free WiFi throughout, free Crunch gym passes, DVD library, valet parking. In rooms: LCD HDTV, BluRay DVD player, iPod dock, minibar.

Our favourite rooms

The Standard, East Village’s rooms have more bells and whistles added the higher up you go. The Standard Kings are invigoratingly light and airy, thanks to the almost floor-to-ceiling windows – try to get a west-facing room as these have unobstructed views of the surrounding rooftops.

Packing tips

Leave the library at home, the hotel has more than 4,000 secondhand volumes dotted around the lobby, library and rooms, covering everything from fashion to erotica. These are all available to buy – with all proceeds going to the homeless charity

Children

Welcome. Baby cribs can be provided free. Babysitting with a local nanny can be organised through the hotel.

Food & Drink

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Hotel Restaurant

Looking out on – and, in warmer months, spilling onto – the Bowery, Café Standard feels unexpectedly old-world New York for a hotel so stylish and modern. A neighbourhood spot from early morning power-breakfasts to late-night craft cocktails, it's the kind of cafe you want to take home with you. For a more classic restaurant feel, make your way to the adjacent, California-inspired Narcissa, helmed by Michelin-starred chef John Fraser and provided with fresh produce by André Balazs' Hudson Valley farm. Watch the chefs prepare your meal from a seat at the open-plan kitchen bar or enjoy your Dungeness crab salad out on the garden patio.

Hotel Bar

The Café Standard's bar is open to guests and public punters alike for food, draft beers, craft cocktails and a curated wine list well into the wee hours.

Last orders

The cafe serves cocktails until 2am on weekdays, 4am weekends. Narcissa is open for lunch from 11:30am to 3pm on weekdays, for brunch on weekends from 10:30am to 4pm, from 6 to 11:30pm Sunday to Thursday, and until 12:30am Friday and Saturday.

Room service

Order treats to your room around the clock. The hotel also has a stash of takeaway menus from respected local restaurants.

Smith Insider

Dress code

Schmess code – just be yourself, and look good doing it.

Top table

Stake a place at one of the banquettes in Café Standard or grab a cosy table in the breezy and quiet back garden at Narcissa if it's clement.

Local Guide

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Eat, drink, see, do: local favourites and more…

Worth getting out of bed for

The Standard, East Village is a few blocks from the landmark Nuyorican Poets Cafe (+1 212 505 8183) in Alphabet City, the birthplace of the Nuyorican (a blend of New York and Puerta Rican) poetic movement and a great place to catch energetic slam poetry, theatre and alternative film nights.

Local restaurants

Make your brunch reservations at Public (+1 212 343 7011), a vast, loft-like space on Elizabeth Street with a cosmopolitan marvel of a menu. Azul Bistro (646 602 2004) on Stanton Street will sate your appetite for Argentine steak, Prince Street’s Café Habana (+1 212 625 2001) does the same for Cuban cravings – try the semi-divine grilled corn.

Local bars

The wine bar next door to Public, The Monday Room (www.themondayroom.com) lets you sample a vast variety of vintages with the benefit of a personal wine steward.

Local cafés

For scrumptious sweet stuff, hit Doughnut Plant (+1 212 505 3700) on Grand Street and order a ‘Tres Leches’ – life may never be the same.

+ Enlarge
Edge of East Village

The Standard, East Village

25 Cooper Square, New York, NY 10003, United States

Planes

The closest airports are JFK, Newark and La Guardia, all within an hour of the hotel (if the traffic's behaving).

Trains

Grand Central Station and Penn Station are both under 10 minutes away from the hotel. You'll be able to board Amtrak (www.amtrak.com) services to other destinations all over the USA. Penn Station will also get you out to the Hamptons on the Long Island Rail Road (www.lirr.org).

Automobiles

From JFK, take the Van Wyck Expressway then the Long Island Expressway, before heading over towards SoHo from the Queens Midtown Expressway. There's a valet service and the hotel can arrange limousines.

Reviews

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Anonymous review

by Oli Beale , Ad man and complaint-letter creative

It’s the law that you have to whistle ‘New York, New York’ in the shower the morning before your flight. It’s also the law that you have to spend the taxi drive from the airport to The Standard East Village remarking that ‘it feels just like we’re in a movie’. By the time we arrived there, it was just a question of what sort of movie it would be. I wa…
Read more

The Standard, East Village

Anonymous review by Oli Beale, Ad man and complaint-letter creative

It’s the law that you have to whistle ‘New York, New York’ in the shower the morning before your flight. It’s also the law that you have to spend the taxi drive from the airport to The Standard East Village remarking that ‘it feels just like we’re in a movie’. By the time we arrived there, it was just a question of what sort of movie it would be. I was angling for a romantic comedy, Mrs Smith was irritable, probably because of my continuous movie comments, and it was starting to look more like a psychological thriller. I was just praying for an 18 certificate and scenes of a sexual nature.

It was absolutely chucking it down with rain. By the end of our 40-minute drive the air was white with water and the pavements had formed their own tidal system. A grinning man in a green cardigan greeted us with an umbrella and parted the rain like Moses to reveal the Standard East Village. Yep, it’s definitely new and it’s definitely been designed to look ice cool. Frosted glass backed by white curtains swept high into the night sky. Various clones of the grinning green man scurried in and out of the huge front door. They began taking our luggage back to their nest like leaf-cutter ants while the king-grinner led us inside.

The reception room was small and filled with just the right amount of modern furniture. Walls were lined with bookshelves and books. Now don’t get me wrong, there are few things in life more satisfying than a bookshelf populated by a colourful collection of spines. But this isn’t a collection. It’s rent-a-cultural-history. The books have been arranged by height and colour, reducing centuries of art to an expensive game of Jenga.

Our room was home to a few more books, which we were informed we could buy. This is a nicer touch and beats reading those garish magazines that claim to be about the local area but are simply a series of vouchers for restaurants that look so bad you’d rather eat the vouchers. The room was small yet the bathroom was large. I bet it was high-fives round the office when they came up with that brainwave. The furniture was well considered and stylish with particularly pleasing light fittings. The view offered breathtaking and uninterrupted views of the living room of a family opposite. Anywhere else and this would be grounds for complaint but, in New York, yep you guessed it, it’s cool. I was halfway through saying it was like something out of Rear Window when I was told to shut up. Our film was starting to look like a 12 certificate, with ‘some moderate language’ being the best I could hope for.

At this moment something happened which would change the course of the holiday. I sat on the bed. Calling it a bed is an injustice. It’s a way of life. It’s a religion. It’s hard to describe quite how incredible this bed was. To start with it was huge. You could spend a night dancing and wrestling with your duvet and never stumble across the person you were sharing with. Mrs Smith flopped down next to me and I saw a look of pleasure on her face that I had certainly never caused her to have before.

They call New York the city that never sleeps. The person that called it that clearly didn’t have one of these beds. This bed was to become a huge part of the trip. I would regularly find myself looking at some of the world’s greatest sights and wishing I were face down in my pillow. Why walk hand in hand across the Brooklyn Bridge with a lover when you can entwine yourself in the feathered embrace of your Egyptian cotton soul mate? The burgers and shoestring fries at The Spotted Pig on West 11th Street are jaw-dribblingly delicious, but why go there when you can eat a perfectly good packet of Doritos from the minibar? Luckily the room is so small you can reach it from the bed. Christ I miss it.

If only the whole hotel had been designed with the same principles in mind. Unfortunately it was far more focused on looking cool. It was relentless. You sit with breakfast on your lap in a lounge area listening to dubbed-out reggae and trip hop. Nobody wants to be cool at breakfast.

The ultimate lesson in cool came in the form of the minibar. It’s contains plenty of items made by a man called David Kirsh. His slogan ‘Get Kirshed’ is emblazoned across his promotional material. We decided to ‘Get Kirshed’ by using one of his baffling products. We went for the canister of oxygen. I’d always wondered what it was like to inhale pure oxygen. It’s actually quite a unique experience; it feels a lot like being ripped off.

You’d be forgiven for thinking I’m not recommending this hotel. I should point out that it is very good. It’s in a great location in the heart of the Bowery. The rooms are clean. The staff are attentive. The bed… don’t start me off again. It’s pretty much ideal for a city-break location, and for the price you won’t get much better. If the tiny silk bathrobes and the bed are anything to go by, it’s also a hotel that prides itself on romance.

If the Standard East Village was a kid from school, it would definitely be one of the cool ones. You know the kid that always had the right trainers on and listened to the right bands. It wouldn’t be Ged Hunter (the guy with stubble who didn’t care what the others thought). But, hey, there just aren’t that many Geds out there and he’s probably in rehab now anyway.

So, how did our film end up? Well picture me, six foot five and hairy, padding round the room in a tiny silk robe, breathing from a canister of oxygen and praying next to a bed. We somehow ended up in a David Lynch movie, but one with a happy ending.

The Guestbook

Reviews of The Standard, East Village from Smith members

Whenever you book a stay through us, we’ll invite you to comment when you get back. Read the Guestbook entries below to see what real-life Mr & Mrs Smiths have said about this hotel…

SilverSmith

Stayed on

We loved

The service was the best I have ever experienced, and the room was amazing.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

The location of the hotel is positive, with lots to do in the East Village. The hotel staff were all very personable and willing to assist. They are young, edgy and a nice lot. The hotel itself is cute and undergong renovations which should be completed by September or October.

Don’t expect

The room sizes are tiny but well-appointed. Hotel rates are fine now because of the renovations but will increase once completed. For the small room sizes, this may be a negative.

Rating: 9/10 stars