Rock-star villas, luxury boutiques, Chanel bikinis... For a seaside fishing village, St Tropez has evolved admirably.
Under the hot sun, jet-setters pose on the promenade, basking in the enviable gleam of super-yachts and super-tans. Honeymooners, movie stars and millionaires mingle in slinky cocktail lounges, while the party crowd soak each other with champagne at Nikki Beach. But step back a little, away from the port and its A-list shenanigans, and a different Riviera light shines. Welcome to a more insouciant St Tropez, where pétanque balls clack in sandy, tree-lined squares, and senior citizens sup pastis in humble cafés. To be stylishly simple and flagrantly status-hungry takes confidence – and this town’s got it in spades.
The season in St Tropez follows the sailing calendar: May to September are the best months to go. Check your dates for diary clashes with regattas, when crowds and congestion may potentially mar your trip.