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Hotel Highlights

  • Balearic party spirit
  • On the charming cobbled streets of Old Town Palma
  • Buzzy bar, chic eaterie


The white-washed stone exterior of Puro Hotel in Palma, Mallorca, may not have changed much since the building's days as a 14th-century palace hotel, but the interior tells a different story. From the serene central courtyard – a tale of swaying palms and and bubbling fountains – to modern, minimalist rooms punctuated by contemporary artistic touches, the hotel exemplies the city's own recent revitalisation. And, as if this oasis-like calm weren't enough, the hotel has a private beach club, so you can have the best of both worlds.

Smith Extra

Here's what you get for booking Puro Hotel with us:

A copy of one of the hotel's Purobeach chill-out albums


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Puro Hotel - Mallorca - Spain

Need To Know


51, including 14 suites.


Midday, but flexible within reason.


Double rooms from $196.34 (€175), excluding tax at 10 per cent.

More details

Rates usually include breakfast, but check when booking. If your stay includes a Thursday, Friday or Saturday night, a minimum three-night stay is required.


Small dogs welcome for €22 a day.

At the hotel

Spa with treatment rooms, a sauna and steam rooms; digital library with DVDs and music. In room: WiFi, Bose sound systems, flatscreen TVs. In-room massages can also be arranged.

Our favourite rooms

If the budget stretches, the room with the sunken black bath is well worth it.


On the roof deck, there's a small plunge pool with eight day-beds. Book ahead for a spot at Purobeach club; there are regular (free) transfers and preferential rates for hotel guests at this hip Palma Bay pool-bar set-up.


Puro also owns its own Beach Club, on a peninsula eight kilometres out of the city. Have brunch, dinner or just cocktails at the bar and restaurant, and enjoy a spa treatment or live DJ set. Reserve places on the free shuttle to the club on arrival (limited to six people per one-way trip) and make sure you reserve a sunlounger too – they fill up fast.


Kids are welcome – though they might find the hotel's party atmosphere not that conducive to getting to sleep.

Food & Drink

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Puro Hotel - Mallorca - Spain

Hotel Restaurant

Opio bar and restaurant serves Asian and Mediterranean cuisine with a seafood focus. The restaurant closes between November and March each year.

Hotel Bar

Open each day. Thursday, Friday and Saturday night have DJ sets.

Last orders

2am from Thursday to Saturday, the rest of the week 1.30am.

Room service

From 8pm until 11.30am, the full restaurant menu is available in your room. At lunchtime, when the restaurant is closed, there is a snack menu. Please note: room service is not available between November and March, when the restaurant is closed.

Smith Insider

Dress code

Casually cool.

Top table

For a lively evening, sit near the bar; for a more intimate dinner, choose a table in one of the corners.

Local Guide

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Puro Hotel - Mallorca - Spain
Eat, drink, see, do: local favourites and more…

Worth getting out of bed for

Sailing, diving, mountain biking are all possible in Mallorca. Rent a typical Mallorcan fishing boat for three hours for €160. There are 18 golf courses are not far from the hotel, which can be booked through reception. Yoga every morning at 9am at Purobeach – no need to pre-book. Illetas beach is a 10-minute drive from the hotel.

Local restaurants

Purobeach on Pagell (+34 971 744 744) has a reserved VIP area in the restaurant and poolside for hotel guests. Entre Tapas y Vinos on Paseo Mallorca (+34 971 725715) is another great choice for stylish dining. Aramis on Calle Montenegro (+34 971 72 52 32) has great Italian food in a minimalist setting. Caballito de Mar on Paseo Sagrera (+34 971 72 10 74) is an elegant restaurant on a charming square that does great seafood. Sit outside on the terrace in summer, book a window seat inside during the winter.

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Mallorcan metropolis

Puro Hotel

C. Montenegro 12, Palma de Mallorca, Mallorca, 07012


It takes 10 minutes to drive from the Puro Hotel to Palma de Mallorca Airport, also known as Son Sant Joan. You can pick up a taxi (which will cost you about €10 each way) or hire car at the airport. Alternatively, you can book a chauffeur-driven car from the airport for €39.


Take the scenic route to Palma on the vintage steam train from Sóller’s beautifully restored train station. The journey takes around an hour, and a return ticket will cost €11 or so.


You’ll need a car to hunt out the most secluded Mallorcan beaches and the best restaurants; the hotel offers car rental, or you can pick one up at Palma Airport. The hotel doesn’t offer private parking, but there is a public car park nearby.


Take the ferry from Port de Sóller to visit Sa Calobra, one of Mallorca’s most spectacular natural attractions.


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Puro Hotel - Mallorca - Spain
Puro Hotel
Puro Hotel C. Montenegro 12 Palma de Mallorca 07012 mallorca Spain

Anonymous review

by , Cultural critic

Rating: 10/10 stars
Not so long ago, a holiday in Mallorca meant cheap sun-and-sangria package deals. Should tourists stray from their beach towels to visit Palma, the capital, they would find themselves wandering through a warren of narrow streets lined with murky and unappealing restaurants. In recent years, this now-magnificent town has gone through a renaissance. Es Baluard, a new museum of modern art, opened in …
Read more

Puro Hotel

Anonymous review by Ekow Eshun, Cultural critic

Not so long ago, a holiday in Mallorca meant cheap sun-and-sangria package deals. Should tourists stray from their beach towels to visit Palma, the capital, they would find themselves wandering through a warren of narrow streets lined with murky and unappealing restaurants. In recent years, this now-magnificent town has gone through a renaissance. Es Baluard, a new museum of modern art, opened in 2004, with works from artists such as Picasso and Miro, and the Old Town itself has been smartly modernised with great new places to eat and drink, and smart designer-clothes shops. The once-gloomy cobbled streets now seem almost magical, revealing at each turn a plaza or palace dating back several centuries, the whole of the ancient quarter overlooked by the city’s imposing Gothic cathedral. Emblematic of all these changes is Puro.

Part of a crop of boutique hotels now sprouting in the Old Town, Puro is striking proof of Palma’s new cosmopolitanism. But initially, it’s a spot that is also easy to miss. Converted from a 14th-century palace hotel in the former fish-market district, its simple stone exterior has hardly changed over the centuries. Step inside and it’s a different story. The hotel is built around a central courtyard of natural white stone decorated with palms and fountains, and there is a sensation of retreat from the sun-baked streets and discovery of the calm, oasis-like interior. Puro’s Swedish owner Mats Wahlstrom spent a few years touring the world by motorbike before building his hotel. He must have been collecting inspiration as he went, because the result is a design that pays homage to Marrakesh, Miami and Bali all at once.

Puro has 26 rooms, most of them overlooking the courtyard. They vary in size and shape, but all share a common sensibility that treads a delicious line between minimalism and opulence. When I checked in, I found myself in a simple white room decorated with cushions and throws embroidered with tiny mirrors, and gold-threaded sari fabrics. On the wall above the bed hung ceremonial hats from made of parrot feathers. Floor-to-ceiling wooden doors hand-carved in Bali separated the bedroom from the bathroom. These slide back to reveal a spacious wet room clad in black slate, almost the size of the bedroom itself. The effect, all told, was dizzying.

For a while I lay on the bed taking in the sensuality of the whole thing, the details and textures and fabrics all vying for my attention. This is not to say Puro is over-styled – rather, that it’s designed to invoke giddy delight. Its rooms are supposed to make your heart beat faster, and only the most hard-bitten and cynical are likely to remain immune to their idiosyncratic charm. There’s even a roof terrace with four-poster beds and a plunge pool where you can sit with a drink in your hand looking out over the terracotta tile rooftops of the Old Town.

Come night-time, Puro seems to buzz with excitement. In a corner of the bar, a DJ plays chilled-out house while stylishly dressed couples order cocktails from all-in-white staff who glide serenely through the crowds. You can still hear the throb of the music at Opio, the hotel restaurant overlooking the bar, whose walls are lined with thousands of small seashells sewn onto hessian strands. Opio serves a fusion of Mediterranean and Asian food with an emphasis on seafood and salad. We discovered dishes like ‘bohemian campfire’ sea bass with cherry tomatoes, spring onions and artichoke and fennel pesto – as elegantly prepared as every other detail of the hotel. And the atmosphere is wonderfully relaxed in the restaurant; so much so, we occasionally wondered whether the waiters had forgotten that we were the ones on holiday.

The day after arriving, we spent the afternoon at the hotel’s sister establishment, the Puro Beach Club, which lies a 15-minute drive down the coast from the centre of Palma. The Beach Club sits on a rocky promontory that juts out to sea. A seawater swimming pool offers views out to the horizon while sailing boats and windsurfers scud across the waves. Like the hotel, the décor at the Beach Club is all-white, and beneath the Mediterranean sun, the effect is dazzling: as if the white parasols around the pool are sails themselves, and the Beach Club is bobbing serenely upon the water. Such thoughts – of drifting on the ocean and sailing through the clouds – are what come to mind after a couple of days at the Puro. How could they not? The hotel is designed for dreamers and urban romantics. And for those of us that would rather choose sensibility over common sense.

The Guestbook

Reviews of Puro Hotel from Smith members

Whenever you book a stay through us, we’ll invite you to comment when you get back. Read the Guestbook entries below to see what real-life Mr & Mrs Smiths have said about this hotel…


Stayed on

We loved

I loved the serene rooftop and the delicious, generous breakfast.

Don’t expect

The vast majority of the staff were very helpful and friendly however one of the bar tenders was pretty surly and didn't hide his disdain when we ordered mint tea at midnight instead of something stronger.

Rating: 5/10 stars


Stayed on

We loved

The staff was very helpful and friendly without question.

Rating: 10/10 stars


Stayed on

We loved

The rooms on the higher floors are very quiet and peaceful. The breakfast spread was excellent and well stocked until at least 10:30.

Don’t expect

The roof top sunbeds need replacing and the terrace needs a little TLC.

Rating: 8/10 stars


Stayed on

We loved

The location of the hotel is great, right in the heart of old Palma. Breakfast is pretty great too.

Don’t expect

The service is a bit slow. They try their best, but I had to ask repeatedly for things as well as repeatedly getting my bookings wrong - my advice is to double check any Puro Beach arrangements a number of times before arriving. Also please note, the free beds at Puro Beach (if staying at Puro Hotel) are on top of the roof, you are still better paying normal price to be next to the pool.

Rating: 8/10 stars