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Hotel Highlights

  • Top-notch restaurant
  • Prime location near Penn Station
  • Wanderlust-whetting design

Overview

WINNER: HOTTEST HOTEL BAR – SMITH HOTEL AWARDS 2014

With an elegant gilded lobby and dark maple floors, The NoMad Hotel is an enchanting New York bolthole with Empire State Building views that recalls Broadway’s golden years. Housed in the beautifully restored National Cash Register Company building, the hotel has airy rooms kitted out with antiques, free-standing claw-foot baths, and travel-themed prints and artwork. The cosy library lounge and top-tier restaurant add to the opulent atmosphere.

Smith Extra

Here's what you get for booking The NoMad Hotel with us:

Bottle of house wine upon arrival.

Facilities

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Need To Know

Rooms

168, including 14 suites.

Check–out

Noon, but flexible, subject to availability. Earliest check-in, 3pm.

Rates

Double rooms from $295.00, excluding tax at 14.75 per cent. Please note the hotel charges an additional local city tax of $3.50 per room per night on check-out.

More details

Rates usually exclude breakfast (from $12).

Also

Pets weighing up to 60lb are welcome for no additional cost, though guests must sign a waiver at check-in, and pay for any damage or extra cleaning.

At the hotel

Gym, Library Lounge, free WiFi throughout. In rooms: flatscreen TV, iPod dock, minibar, Côté Bastide bath products. There’s a stash of laptops and iPads to borrow.

Our favourite rooms

Suite 408 has two spacious rooms with panoramic views overlooking Broadway, plenty of light and a generous parlour space. Admire the montage of framed postcards from the deep claw-foot tub, set beside the windows in an Atelier room. Or go big on the Suite Royale. Set on the top floor, this two-level palace includes a dining room and a private roof terrace.

Packing tips

An old-fashioned valise will fit right in with the travel trunks and vintage postcards that make up the journey-themed decor.

Also

Pluck a tome from the dimly lit Library Lounge. The split-level literary haven features floor-to-ceiling bookshelves filled with volumes curated by rare bookstore Juniper Books. Grab a title, order a cocktail, then curl into one of the stuffed chairs to flip through.

Children

Welcome, with free cribs for babies, and rollaway beds for older kids (US$40 a night). There’s a children’s menu in the restaurant. Babysitting can be arranged with a day’s notice for US$40 an hour, with a three-hour minimum.

Eco‐friendly

This city slicker keeps the environment in mind. After a long, intensive renovation, The Nomad was deemed New York’s first hotel to receive LEED certification in a refurbished building.

Food & Drink

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Hotel Restaurant

Three-Michelin-starred Manhattan restaurant Eleven Madison Park has a new sibling in the NoMad’s eponymous eaterie. Run by chef Daniel Humm, the restaurant showcases seasonal ingredients in dishes like seared scallops with sorrel and lemon, truffle-roasted chicken with foie gras, and house-made tagliatelle with king crab and pepper. The wood-panelled Parlour faces an open hearth where the kitchen bakes its own breads.  

Hotel Bar

Leo Robitschek, who lured tipplers from around the world to his bar at Eleven Madison Park, is in charge of cocktails – both new and classic – at this dark, 24-foot-long mahogany bar. In the swanky Library Lounge, custom-designed cocktail carts let guests mix their own drinks tableside, using house bitters, fresh mixers and clever garnishes

Last orders

Dinner winds down at 10:30pm.

Room service

Order from a menu of ham-and-cheese sandwiches, chicken soup, radicchio salads and omelets anytime, day or night.

Smith Insider

Dress code

Global glam.

Top table

Take a table in the airy Atrium, under the pyramidal ceiling.

Local Guide

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Eat, drink, see, do: local favourites and more…

Worth getting out of bed for

The NoMad doesn’t have just any lobby shop: its boutique is the only Stateside outpost of Paris’s ultrahip Maison Kitsuné. Stock up on cigarette pants, sneakers and even fresh flowers (there’s a stall in the middle of the shop). Clad in the French-inspired attire, head out to see New York’s unparalleled collection of art. Visit the Museum of Modern Art (+1 212 708 9400) to see Van Gogh’s Starry Night and Picasso’s Les Demoiselles d’Avignon. If you’re hungry, pause at the museum’s exceptional downstairs restaurant, the Modern (+1 212 333 1220). If the Nomad’s in-house book assortment inspires, drop by the Morgan Library & Museum (+1 212 685 0008) by Bryant Park to marvel at Pierpont Morgan’s lifetime collection of illuminated manuscripts, drawings and rare books (think Dickens, Poe and Byron). The Morgan holds not one, but three Gutenberg bibles, along with the manuscript and illustrations for the childhood classic Babar. Pick up a title or two from the shop to read during a lazy afternoon in Bryant Park. On summer Mondays, the park hosts Screen on the Green, a series of free outdoor classic films. Arrive early to snag a spot for a dinner picnic; the films begin at sundown.

Local restaurants

Wander two blocks south to the stylized Korean gastrobub, Hanjan (+1 212 206 7226), for shared plates spanning the traditional (kimchi and beef brisket fried rice) to the modern (Atlantic salmon sashimi salad) in this much-buzzed-about spot. Jockey for a stool in the new-but-nostalgic John Dory Oster Bar in the Ace Hotel one block up (+1 212 792 9000). Beyond the impeccable shellfish platters, the kitchen, which pays tribute to old-fashioned shucking shacks, produces chorizo-stuffed squid, fresh crudo and kedgeree. The Lone Star state dominates the vibe on West 26th Street’s Hill Country Barbecue, where pitmasters carve hulking portions of tender pork and brisket to pair with Southern sides and cold beer (+1 212 255 4544). On a pretty day, stroll through Madison Square Park, just a few blocks south of the hotel, where crowds queue for a half hour to score Shake Shack’s diner-style burgers and thick concretes, a type of shake (+1 212 889 6600). 

Local bars

Tucked behind the perpetually popular Momofuku Ssam Bar, David Chang’s Booker + Dax in the East Village has become a destination all its own for futuristic cocktails, a few superlative renditions of the classics, and bar snacks including Momofuku’s steamed pork buns. After an afternoon shopping the Chelsea Market, pop down to its basement for revamped classics at The Tippler (+1 212 206 0000), where a frozen negroni (called the Snowgroni) or smoky mescal cocktails are an ideal pre-dinner primer. Across the East River on Bedford Avenue in Williamsburg, Maison Premiere (+1 347 335 0446) recreates old New Orleans with a raucous oyster bar and classic cocktails refashioned to incorporate a heady dose of anise-scented absinthe.

Local cafés

Pop by Sweetgreen (+1 646 449 8884) adjacent to the hotel, and power up with healthy and tasty organic cold-pressed juices, bright, made-to-order green salads and rice bowls to pack up for a picnic in nearby Madison Square Park. One block up, No 7 Sub (+1 212 532 1680) fashions creatively delicious sandwich combinations featuring breaded zucchini parmesan with crushed barbecue potato chips, or Mongolian tofu with wax beans, which are similar to green beans.

+ Enlarge
Above the Flatiron district

The NoMad Hotel

1170 Broadway, New York, NY 10001, United States

The NoMad is situated on Broadway in Midtown Manhattan, near Penn Station.

Planes

The nearest airport to the hotel is La Guardia, which has flights from most major US cities on airlines including United (www.unitedairlines.com) and British Airways (www.britishairways.com). Newark and JFK (the biggest international entry point for NYC) are within an hour-long drive, too.

Trains

Penn Station, the hub for Amtrak (www.amtrak.com) and the Long Island Rail Road (www.lirr.org) is just a short walk from the hotel. Grand Central Station, where you can hop on the Metro North (www.mta.info) to Connecticut and beyond, is a short cab ride away.

Automobiles

New York can be a driver’s nightmare. If you arrive by car, stow it in a garage for the duration of the trip to avoid traffic and the near-impossible street parking. The hotel offers valet parking for $45 a day.

Reviews

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The NoMad Hotel
The NoMad Hotel 1170 Broadway New York 10001 New York United States

Anonymous review

by , Chicago couturier

Rating: 10/10 stars
As the founder of an emerging fashion label, the first position I hold is not of designer, creative director or even CEO, but rather as Head Hustler. In this role, I cover off on everything from wheeling and dealing with clients to sourcing materials and branding opportunities, and my inner-hustler is at its height when in an Empire State of mind. That said, trips to New York are beyond ru…
Read more

The NoMad Hotel

Anonymous review by Azeeza Khan , Chicago couturier

As the founder of an emerging fashion label, the first position I hold is not of designer, creative director or even CEO, but rather as Head Hustler. In this role, I cover off on everything from wheeling and dealing with clients to sourcing materials and branding opportunities, and my inner-hustler is at its height when in an Empire State of mind.

That said, trips to New York are beyond rushed, and my Google calendar builds its own towering skyscraper of stacked and overlapping blue scheduling squares. Meeting-filled days turn to event-packed evenings that flow into playing email catch-up at sunrise over espresso.

I can’t slow down even if I want to – this city’s high gets me every time. And before I know it, I’m crashing in an airport-bound cab to catch my flight home to Chicago (for a much-needed rest).

My latest trip for fashion week began no differently. In the taxi I got right to work on the backlog of iPhone messages that attack post-flight. Time flies when you are having fun on iMessage, so when the cab driver declared that I was at my destination, I was irritated at the interruption.

My tech-induced haze quickly lifted though the moment I stepped foot inside the NoMad hotel, conveniently placed just north of Madison Square Park. With the trellising ivy vines and dark entryway, if ever I was at the doors of The Secret Garden, this would be it. I was overcome with nostalgia over my favorite childhood novel about whimsy, fantasy and the promise that everything will turn out alright in the end.

My label focuses on luxury, differentiation and confidence. My garments are handcrafted in limited runs to ensure exclusivity and super detailing, and I strive for mindful, modern opulence. As I was swiftly ushered through the NoMad’s dark and mysterious passageway entry into a lobby styled with a palette of rich black cherry and deep gold, I felt a shared vision surrounding me here.

This would be the perfect backdrop for my solo mission that included creating the fashion week 2015 mood board, material sourcing excursions to the Garment District and the list of shops on my agenda (several of which were within three blocks of the hotel).  

The creative director in me tried to pinpoint the interior’s era and inspiration. It wasn’t Ralph Lauren-classic and it certainly wasn’t Maison Margiela-modern, but there was an unspoken visual balance – contemporary, yet timeless.

I absorbed the layered textures and graphic details in everything from the elegant room divider screens to the Hollywood Regency-style ceiling lights. As someone who covets the unpredictable, the entirely unique design was refreshing indeed.

I made a quick survey of the ground floor and entered a gorgeous drawing room that flowed into an inviting dining room. I explored the nooks that led every which way, and happened upon a cozy den with a massive fireplace (six times the average size). I envisioned it as the hero of the most perfect Instagram shot with my feet (clad in Del Toro for Moda Operandi Emoji smoking slippers) propped up in the foreground on the deep-red velvet couches.

I continued on into the clubby main bar (which I noted as the ideal future setting for meetings with colleagues and friends), and into a library. It was the epitome of modern grandeur with Chesterfield sofas, two levels of books and floor-to-ceiling geometric windows framed in deep mahogany.

The best discovery was yet to come, though: my Oversized King room. I entered through a dramatic framed archway with a long hallway trimmed in black cherry wood millwork. The first point of curiosity was the number of doors in the room which led into the drawing room, massive bedroom, vanity and the bath. If my husband had been traveling with me, we would have certainly retained our own sense of space, a key element that’s usually lost in the average hotel room.  

The true beauty of the space came from the soft lighting along with a well-curated, offbeat collection of furnishings and accents that mimicked the aesthetic of the ground floor. None of it contrived or expected.

I slipped into the plush Frette house robe and slippers, hung up my spring/summer 2015 wardrobe and prepped for the night ahead. On the agenda: an opening reception at the Metropolitan Museum of Art for the Bartholomeus Spranger exhibit curated by one of my clients, followed by a performance and gala at Carnegie Hall.

The artistic spirit of my first evening was quickly lost the following morning when the business portion of the trip took over. In an effort to retain my sanity, I held meetings in the spacious and sun-filled library. I closed my parade of back-to-back appointments with a private client and invited her up to my room so that I might fully seduce her – with a fitting and styling session, of course. It worked.

I had another night full of activities and dinners, but the homebody in me craved nothing more than an evening spent in my robe, snacking on room service and working right from that royal bed.

It wasn’t to be that night, but for every moment spent there, the NoMad was my stuff-of-fantasies home-away-from-home. Not for one second did I feel that I was in the confines of just another luxury hotel, but rather my own personal flat in this magnificent city.  It's true, this is one NoMad that could tempt any world-traveler into settling down for good.

The Guestbook

Reviews of The NoMad Hotel from Smith members

Whenever you book a stay through us, we’ll invite you to comment when you get back. Read the Guestbook entries below to see what real-life Mr & Mrs Smiths have said about this hotel…

BlackSmith

Stayed on

We loved

Probably the best new hotel I have experienced in years. Impeccable taste (and service) from the rooms to the restaurant to the three bars. Great location right on a major subway line as well.

Rating: 10/10 stars

SilverSmith

Stayed on

We loved

I liked the Library Bar, the funky rooms, the great front-of-house staff and the bathroom toiletries.

Don’t expect

I found the room service very expensive.

Rating: 9/10 stars

BlackSmith

Stayed on

We loved

Our room was scrumptious! We had the Atelier on the 9th floor and it was perfect… from the gorgeous bath tub, to the heavenly bed, the cool shower, the friendly staff and the Library bar, this hotel was a perfect stay for us.

Don’t expect

We both wished there was a tea/coffee-making machine in the room.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

I have nothing but praise for the NoMad. I loved the big, beautifully appointed room with its unique art and decor. The staff was all fantastic, taking obvious pride in the property. Kudos to the doorman for getting umbrellas and giving directions, to the front desk for getting us early check-in and the special touch of a bottle of wine for our room and for our graduate. The library bar and restaurant were both wonderful and I could get used to warm, foamy cream on the table every morning. It's a special, beautiful place to stay in the city and we look forward to coming back.

Don’t expect

I'd suggest the addition of a magnifying mirror (for putting in contact lenses, makeup, etc). Coffee service in the room and self-service ice would be nice. I understand it's not the Continental vibe, but they're nice to have.

Rating: 10/10 stars

BlackSmith

Stayed on

We loved

I enjoyed the tasteful ambience and the professional, courteous staff.

Don’t expect

The public spaces were dark.

Rating: 9/10 stars

BlackSmith

Stayed on

We loved

I liked the very comfortable room, nice breakfast, excellent service, interesting location and nice décor.

Don’t expect

Tea facilities in the room would be good.

Rating: 10/10 stars