Sign in

Forgotten your password?

Sign up for free Smith membership

Forgotten your password?

Enter your account email address and we’ll send you a link to reset your password (it should only take a few seconds)

Sign in

Are you sure you want to sign out of Smith?

iFrame []


Hotel Highlights

  • Impeccable location, steps from Sloane Square
  • It’s an intimate hideaway hotel with just four rooms
  • Choice of refined restaurant or relaxed pub dining


You wouldn't be the first to come to the Orange hotel in London's well-heeled Belgravia neighbourhood for the food, but then stay for the rooms. Hidden above an acclaimed gastropub the hotel strikes the perfect balance between luxurious and laid-back, a friendly public-house atmosphere downstairs complemented by well-appointed rooms dressed in muted tones, exposed brick and wood floors. Its prime location in this high-end dining and shopping haven may tempt you out of doors, but we'll probably be relaxing with a book in charming Orange Square and enjoying drinks and farm-fresh cuisine with the many locals who frequent the pub.

Smith Extra

Here's what you get for booking The Orange with us:

A cocktail each in the bar, or with dinner one night

Special offers

Exclusive rates, packages and special offers at The Orange

Summer bank holiday rate


View Gallery

Need To Know




11am, but flexible (subject to availability). Earliest check-in, 3pm.


Double rooms from $253.84 (£163), excluding tax at 20 per cent.

More details

Rates do not include breakfast; the breakfast menu is changed regularly.


The hotel's stairs require a little legwork, and there's no lift, so request a room on the lower floors if you might struggle.

Please note

While the hotel is undergoing maintenance work, all rooms will be closed from 9–14 August 2015, and some room views may be obstructed by scaffolding from 15–28 August 2015. On 28 August, there may be some noise disturbance when the scaffolding is removed.

At the hotel

Free WiFi throughout. In rooms: flatscreen TV, digital radio, tea and coffee, kettle and cafetiere, iPod docking station, Damana toiletries (orange scented, of course).

Our favourite rooms

Of the Orange’s four rooms, the Pimlico is the largest and has an appealing curved window that looks down on Pimlico Road and the church next door. The Orange Room boasts wooden beams across the ceiling, an inviting bathtub in its marble ensuite and overlooks Orange Square – the view’s particularly magical when the trees are strewn with lights at Christmas.

Packing tips

An iPod packed with Mozart: there’s a statue of the young Wolfgang Amadeus steps from the hotel’s doorstep in Orange Square. The eight-year-old prodigy composed his first two symphonies round the corner on Ebury Road, where he and his father lived in 1764.


Every Saturday from 9am to 1pm, a farmer's market sets up on Orange Square just opposite the hotel. Stock up on fresh, organic produce and sample fresh oysters from Essex.


Welcome, but there are no dedicated kids’ facilities.

Food & Drink

View Gallery

Hotel Restaurant

Choose your own Orange adventure: dine in the stylish but relaxed pub on the ground floor, or tuck in to the same menu upstairs in the slightly more formal dining room. Wherever you eat, the wood-fired pizzas are baked in the kitchen’s traditional pizza oven, the Sunday roast is legendary among locals, and many of the seasonings are home-grown in the hotel’s herb garden.

Hotel Bar

The well-stocked and popular pub has everything from real ales to creative cocktails: it takes a particularly confident hotel to name a drink after one of the nation’s most notoriously awful hoteliers, so you’d be remiss not to try a Basil Fawlty (the basil syrup’s home-made). The atmosphere’s laid back and the decor lived in: there are exposed floorboards, book-lined walls and wood furniture throughout.

Last orders

Drinks are poured in the ground-floor pub from noon until 11.30pm. Breakfast is served in bar on the ground floor for breakfast 8am–11.30am, and both the bar and the first-floor dining room are open for lunch 12 noon–3pm and dinner 6pm–10pm.

Room service

Room service is available from 12 noon to 10pm; everything on the restaurant’s menu can be delivered to you.

Smith Insider

Dress code

The Orange is stylish but not at all stuffy: aim to be chic but not showy.

Top table

Sit by the curved window in the dining room restaurant to look out over Orange Square at Pimlico Road below; alternatively, snag a table in the Music Room area of the restaurant.

Local Guide

View Gallery
Eat, drink, see, do: local favourites and more…

Worth getting out of bed for

If you can tear yourself away from the people-watching on Pimlico Road from the refuge of your room, the simplest pleasure to be had on a sunny day is bagging a bench in shady Orange Square. Alternatively, hit the shops along the King’s Road or head north along shop-heavy Sloane Street then take in the spectacle of Harrods (+44 (0) 20 7730 1234) or the designer delights of Harvey Nichols (+44 (0)160 466 2788). There are free exhibitions to visit at the Serpentine Gallery in Hyde Park, less than two miles north (+44 (0)20 7402 6075). The cream of the capital’s museums are also close at hand, including the wonderful Victoria & Albert museum of art and design (+44 (0)20 7942 2000). Nearby, take in a show at the Royal Albert Hall (+44 (0)20 7589 8212) after admiring the ornate Albert Memorial just over the road.

Local restaurants

La Poule au Pot, 200 metres from the Orange on Ebury Street (+44 (0)20 7730 7763), is a revered spot for romantic dinners; it serves French country dishes and its quaint decor has changed little for 50 years. A few steps away on Pimlico Road, Tinello serves modern Italian cusine in chic surroundings (+44 (0)20 7730 3663). The Thomas Cubitt, on Elizabeth Street (+44 (0)20 7730 6060), is run by the same owners as The Orange and has both style and layout in common with its sister property. There’s a well-respected pub on the ground floor and a dining room upstairs; feast on British favourites such as pan-roasted loin of West Devon lamb or bacon-wrapped Kilravock Farm pork fillet. For an arty meal, try the Saatchi Gallery’s café, the Gallery Mess, in Duke of York Square (+44 (0)20 7730 8135). After browsing the exhibits, sit down for some fresh, seasonal dishes, such as beef carpaccio with parmesan, watercress and truffle dressing. Lovers of Japanese cuisine should put Zuma on Raphael Street (+44 (0)20 7584 1010) top of their list – and remember to book ahead. Mao Tai on the New Kings Road (+44 (0)20 7731 2520) serves mouthwatering Chinese in a contemporary setting. Another nearby option is French restaurant Aubaine on Brompton Road (+44 (0)20 7052 0100), or for excellent tapas, Casa Brindisa on Exhibition Road, (+44 (0)20 7590 0008).

Local bars

A 10-minute walk away on Sloane Square, parched shoppers sip cocktails at the Botanist (+44 (0)20 7730 0077) – the Paradise Lost is particularly refreshing. Head to the Collection restaurant on Brompton Road (+44 (0)20 7225 1212) for expert cocktails, or Bardot on Walton Street (+44 (0)20 7351 1711), a tiny but very chic bar. Pop in to the Coopers Arms (+44 (0)20 7376 3120) for a pie and a pint on Flood Street, or for something less traditional, Kumo (+44 (0)20 7225 0944) on Beauchamp Place serves sushi and cocktails.

Local cafés

For an afternoon tea of thinly cut sandwiches, scones, jam and clotted cream, why not visit the Ritz for tea (+44 (0)20 7493 8181)? Tom's Kitchen on Cale Street (+44 (0)20 7349 0202) is a bar and brasserie ideal for a long, late weekend brunch or lunch. The Hummingbird Bakery on Old Brompton Road (+44 (0)20 7851 1795) has a tempting array of pastel-iced cupcakes and sweet delights.

+ Enlarge
London’s leafy SW1

The Orange

37 Pimlico Road, London SW1W 8NE, United Kingdom

The Orange occupies an enviable spot on the western edge of Belgravia, one of London’s most exclusive neighbourhoods. The hotel takes its name from Orange Square, which is on its doorstep.


The nearest airport is Heathrow, 18 miles away, although Gatwick, Stansted or City airports are also just as accessible.


The nearest London Underground station is Sloane Square, one stop east of London Victoria on the District and Circle lines ( London Victoria is also one of the capital’s busiest overground train stations, with regular service to and from Gatwick Airport and the surrounding counties (


Central London traffic can be wretched and the hotel doesn’t have any parking spaces, so drive at your peril. (If you do drive, take the M4 towards central London from Heathrow, or the M23, then M25, then M4 from Gatwick.) Taxis are plentiful and can easily be hailed in many of the surrounding streets.


View Gallery
The Orange
The Orange 37 Pimlico Road London SW1W 8NE London United Kingdom

Anonymous review

by , Dynamic designer

Rating: 10/10 stars
Pimlico Road. Pimlico. Pimlico? Why do I think I know this name before even being there? Note to self: Google this later. After a brief 90-minute flight from Copenhagen, this designer is looking forward to a bit of luxury and serenity in this boutique Belgravia hotel called the Orange. Having not read or heard anything about this stylish stay before, I wonder what the name is inspired from, hopin…
Read more

The Orange

Anonymous review by Anwar Mekhayech, Dynamic designer

Pimlico Road. Pimlico. Pimlico? Why do I think I know this name before even being there? Note to self: Google this later.

After a brief 90-minute flight from Copenhagen, this designer is looking forward to a bit of luxury and serenity in this boutique Belgravia hotel called the Orange. Having not read or heard anything about this stylish stay before, I wonder what the name is inspired from, hoping it’s not a reference to a pale tangerine wall colour and Georgian-style interiors. I am thinking that a posh London lifestyle retreat in a solidly proper neighbourhood would be ideal…

I have to admit that it sounds good. ‘The Orange’ – it kind of just rolls of the tongue – ‘I’ll be staying at the Orange in London.’ Nice. Now, if it happened to be in Florida the name would suggest a Sunkist-themed resort hotel, heaven forbid one should exist. But at the Orange Public House & Hotel this is stereotypical London pied-à-terre stuff. Truth be told, it is more public house than hotel; the facilities are… well, there are none to my knowledge… unless you count a private dining room, the bars and a patio. But if you want to have a slice of local London luxury and feel like the owner of your own pub, then you’ll be right at home at the Orange. And you could easily go an entire day without ever going more than a few metres from the building: lounging in one of the hotel’s pleasingly simple but thoughtfully finished bedrooms, dining in the gastropub or restaurant, whiling away some time on a bench in Orange Square.

Our room is one of only four that are simply appointed with cottage-like attire, borderline restoration hardware with soft hues of earth tones, whitewash woods, a great bed and clean and stylish Carrera marble bathroom. Vaulted ceilings had us feeling as though we’re staying at an inn on a romantic roadtrip rather than a fleeting work visit to London.

Check-in is a challenge but kind of fun. Don’t expect a concierge or reception; instead bustling waiters direct you to the upper-floor bar where someone will greet you. Not your typical experience but if you don’t mind lugging your bags through a packed bistro pub it’s enjoyably unique.

Dinner is booked for 9pm and by the time we walk down the flight of stairs, we hit a packed dining room. The rooms are surprisingly quiet on the inside, away from the clatter of restaurant service. Having worked in and owned restaurants it is a welcome solace to be in the action of a hip resto-pub yet have your oasis just up the stairs. It also makes for some tempting late-night drinking and stumbling upwards…

Our cute Canadian server, only a few months new to the UK, is of course polite and friendly, with eye make-up that would make Vivienne proud, more Shoreditch than this west side of town. It’s funny how Canadians seem to find each other around the world. I travel often and always tend to connect fellow Canadians with each other. It’s like a subtle clan of nice, polite people. We fit right in as the crowd is stylish but far from pretentious and you definitely feel ‘in the know’ staying here.

The Scottish salmon tartare is fresh, citrusy and simple with avocado, and the pizza holds its own with a crispy crust. Beef cheeks steal the show and are braised, rich and creamy, while the lamb with artichokes is creative and perfectly cooked with an awesome mint sauce. It’s a late night, early in the week so our bottle of malbec takes into the evening and we close the second-floor dining room. Good thing our total commute time from table to bed is about 12 steps, taking a sum total of 15 seconds.

The central London location is great with a quick two-minute walk to Sloane Square: and if the sun is shining you’ll be sure to spot a few Sloanies pushing baby carriages. One of my favorite streets in London, the King’s Road starts at the square and meanders west with great shopping. I highly recommend stopping into one of my favorite haunts: the shop and café at Bluebird at 350 King’s Road. Its courtyard is a great place to start the day before heading off to wander SW1. And of course Tate Britain and its collection of British art from centuries past until today is a worthy diversion.

On the corner of one of London’s leafiest, shadiest squares, the Orange occupies a prime spot in Belgravia for dining adventures, museum exploration or some serious shopping. A quaint find amid London’s mayhem, the Orange has a simple and romantic local feel to it that allows one to seamlessly blend in with the capital. Our only advice? Maybe bring earplugs and your own umbrella. Well, this is London. Oh. And why was Pimlico ringing bells for me? No, no, not because Sir Winston Churchill lived around here in Eccleston Square, a stroll from the Houses of Parliament. Google’s reminder to this horseracing fan: Pimlico is the racetrack in Baltimore that hosts the Preakness. Relevance? None. But who doesn’t like a random factoid? My money’s on Churchill having approved of this nugget of trivia.

The Guestbook

Reviews of The Orange from Smith members

Whenever you book a stay through us, we’ll invite you to comment when you get back. Read the Guestbook entries below to see what real-life Mr & Mrs Smiths have said about this hotel…


Stayed on

We loved

Lovely interiors Scandi meets English pub. Lovely, interesting food. Swanky location in Pimlico. A ten minute walk from Sloane Square tube station.

Don’t expect

Period single-glazed windows mean the rooms are a little drafty in midwinter. Lastly it's worth noting that this is a pub, so it's noisy until midnight or so. Not very, but more than a regular hotel. Not a problem, and to be expected, but worth flagging.

Rating: 9/10 stars


Stayed on

We loved

The staff were very welcoming, the accommodation was first-class and the breakfast was excellent. Our room was outfitted to a high standard with luxury toiletries.

Rating: 10/10 stars


Stayed on

We loved

We loved the staff, the personal feeling of the Orange. The breakfasts were sublime! (The restaurant is delicious!) The Orange is not for everyone. The rooms are on a three flight walk-up. The rooms are small. They are simple and nicely done, kinda hip chic. Nice linens, nice bathrooms, Wi-FI.

Don’t expect

Better storage space for clothes.

Rating: 10/10 stars


Stayed on

We loved

Buzzy restaurant bar. Good food.

Don’t expect

I would've liked sound proofing to block out traffic street noise.

Rating: 8/10 stars


Stayed on

We loved

I liked the decor, the relaxed atmosphere, the beautiful toiletries and the amazing cocktails at the bar downstairs!

Don’t expect

The room could have been a little bigger, but I understand the others are. We were in the St Barnabus room which was perfect for us but you wouldn't be able to spend too much time in there (no room for a sofa or anything).

Rating: 9/10 stars


Stayed on

We loved

This is a quiet retreat in busy central location. The laid-back staff gives you space but will be immediately there when needed.

Don’t expect

There are a lot of staircases and the placement of the rooms means that the fire escape is not clear.

Rating: 10/10 stars